By Guest Contributor LID Publishing
Women in Marketing announce the short-list of their 2020 Award, which includes LID Publishing future author Sangeeta Waldron.
Sangeeta Waldron has been chosen by the judges for the shortlist of this year’s Global WiM Awards organized by the Women in Marketing network. The prestigious awards celebrate excellence in the industry across the world and highlight those professionals with a distinct commitment to the future of marketing.
Sangeeta Waldron’s new book, Corporate Social Responsibility Is Not Public Relations, will be published by LID in February 2021, and examines how companies can align their CSR with their PR for greater credibility and business benefits.
Following her shortlisting for the Global WiM Awards, Sangeeta commented:
“To say I am thrilled and honoured is an under-statement; to be recognized in the industry with big global brands is indeed uplifting, particularly in the current climate, which has been challenging for everyone.”
View the full shortlist here.
ABOUT WOMEN IN MARKETING
Founded in 2004, Women in Marketing (WiM) is established to empower women to fulfill their potential within the marketing profession. WiM takes a holistic approach to the educational and well-being of women through collaborations and partnerships with relevant organisations. From women working in corporations and organisations, through to female entrepreneurs, WiM reflects the evolution of the marketing world.
ABOUT THE AUTHOR
SANGEETA WALDRON is the founder of Serendipity PR & Media agency. She is an award-winning public relations and media professional and is the author of The PR Knowledge Book. She is often invited to events both nationally and globally, where she speaks about the media, CSR and diversity in business.
Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues.
This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don’t do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick – an organization’s blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.
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