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Super Signs
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious.
This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.
Author: Sam Hua & Nan Hua
Publisher: LID Publishing
ISBN: 978-1-912555-18-5
FORMAT: 234x156mm
Bookbinding: Hardback
Number of pages: 272
£19.99
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Customer Centricity
In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world’s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 180,000 employees worldwide and achieved record profits in 2014 of $7.3 billion.
This book provides a deep and clear understanding of Huawei’s management philosophy and strategy. Central to this is the company’s orientation towards customers – that customer satisfaction is the base criterion for measuring Huawei’s work. The author also examines Huawei’s strategy for long-term growth, and especially the principles related to organizational design and operations, the constant improvement of end-to-end procedures, and the management of change. In short, the book reveals how to manage and grow a world-class high-tech company.
Author: WeiWei Huang
Publisher: LID Publishing
ISBN: 978-1-911498-71-1
FORMAT: 234x156 mm
Bookbinding: Hardback
Number of pages: 424
£29.99
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Global Expansion
Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.
Author: Katherine Xin, Dr. Ding Yuan, Chen Weiru
Publisher: LID Publishing
ISBN: 978-1-911498-72-8
FORMAT: 234x156 mm
Bookbinding: Hardback
Number of pages: 288
£29.99
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The Haier Model
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world’s leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat?
This book examines Haier’s organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier’s current CEO) joined the company, and which became the essence of Haier’s sustained competitive advantage. In particular, it looks at the ͞RDHY Win-Win Model of Employee-Customer Integration͟, the latest management practice in Haier, which has had a profound effect on the company’s performance, and which has captured the attention of academics and managers around the world.
Author: Cao Yangfeng
Publisher: LID Publishing
ISBN: 978-1-911498-62-9
FORMAT: 234x156mm
Bookbinding: Harback
Number of pages: 302pp
£29.99
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Huawei Stories: Explorers
Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational today is based on the company's research & development prowess. Of its 175,000 employees around the world, 75,000 are engaged in R&D. This book provides extraordinary insight into Huawei's research, development, and innovation. It contains the stories of the individuals who made the breakthroughs that enabled Huawei to ultimately become a world-class technology company. Their personal stories tell us about the extraordinary perseverance, focus, and thinking required for companies to take innovation to the highest level. One of the cornerstones of Huawei's global success is its embrace of innovation - this book provides an original perspective on that.
Author: Tian Tao
Publisher: LID Publishing
ISBN: 9781911498551
FORMAT: 216x138 mm
Bookbinding: Paperback w/flaps
Number of pages: 288pp
£14.99
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Huawei Stories: Pioneers
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book gets to the heart of the pioneers within Huawei - the individuals who blazed a trail through unexplored and undeveloped territories, that enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary commitment, determination, and ability required for companies to establish new ground in some of the most difficult parts of the world. This unconventional form of heroism remains a central part of Huawei's culture and makes it stand out in today's business world.
Author: Tian Tao
Publisher: LID Publishing
ISBN: 9781911498551
FORMAT: 216x138 mm
Bookbinding: Paperback w/flaps
Number of pages: 288pp
£14.99
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Wang Jianlin & Dalian Wanda
China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.
Wang Jianlin is one such entrepreneur. From small beginnings as an unknown soldier, Wang ventured into business and led a residential development company that was in imminent danger of going bankrupt. He turned the business around, and today, the Dalian Wanda Group is a transnational enterprise that has become a major player in real estate, football and the entertainment industry. This is the inside story of Asia’s richest man, his rise from humble origins, who became one of China’s great entrepreneur heroes, and whose presence today is pursued by the world’s most important political and business leaders.
Author: Zhou Xuan
Publisher: LID Publishing
ISBN:978-1-911498-27-8
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 256 pp
£9.99
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Ma Huateng and Tencent
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Ma Huateng (Pony Ma) is one such entrepreneur. In 1998, he co-founded Tencent Inc, starting with the company's QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has moved into web portals, social networks, multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. This book examines the rise of Ma and Tencent, known for their truly innovative thinking and approach to technology and business.
Author: Leng Hu
Publisher: LID Publishing
ISBN:978-1-911498-28-5
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 256 pp
£9.99
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Jack Ma & Alibaba
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Jack Ma (Ma Yun) is one such entrepreneur. Together with his company, Alibaba, Ma has become one of the giants of the Internet world and Alibaba, one of the world's largest e-commerce platforms. This book presents Ma's experiences, entrepreneurial career and the whole process of Alibaba's creation. The authors show how Ma subverted traditions and built Alibaba into a behemoth, that set a world record as the largest public stock offering ever during its IPO in New York in 2014.
Author: Chen Wei and Yan Qicheng
Publisher: LID Publishing
ISBN:978-1-911498-26-1
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 256 pp
£12.99
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Dong Mingzhu & Gree
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Dong Mingzhu is one such entrepreneur. Gree Electric is one of the powerhouses of the air-conditioning industry, and owes its success to the entrepreneurial and management tenacity of Dong. As a young widow, aged 36, she travelled south and began work at Gree as an ordinary salesperson. Four years later, in 1994, she became head of sales. By 1996, she was deputy president, and by 2001, president of Gree. During this time, Dong challenged and transformed industry norms through her innovations in sales, service and employee policies. This is the story of one of China's most inspiring and innovative business leaders.
Author: Guo Hongwen
Publisher: LID Publishing
ISBN:978-1-911498-30-8
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 256 pp
£12.99
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Ren Zhengfei and Huawei
China’s economic rise and influence has been one of the most significant developments in the global economy of recent times.
A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.Ren Zhengfei is one such entrepreneur, who has become one of China’s most revered and inspiring business leaders. His company Huawei Technologies, which was founded in 1987, is today a world-leading supplier of telecommunications equipment and mobile phones that employs over 150,000 people around the world. Low profile and known for his down-to-earth nature, Ren
is hugely popular in China. This book tells the story of how he turned Huawei into one of the world’s most recognized business brands and the much admired management philosophy behind
its success.
Author: Li Hongwen
Publisher: LID Publishing
ISBN: 978-1-911498-29-2
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 256 pp
£12.99
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The JD.com Story
Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China’s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China’s most successful companies of recent times.
Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia’s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com’s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.
Author: Li Zhigang
£24.99
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Dedication
In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world’s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion.
Whilst research and development and the technology that results from it are core drivers of Huawei’s success, the company’s amazing growth is also determined by its human resource strategy. This is based on a “customer-first” attitude, the belief that obtaining opportunities is through hard work and, above all, “a dedication to do the best in anything we do”. How Huawei promotes this dedication amongst its workforce is the subject of this important book. Through original incentive systems, employee ownership and the mentality to act like a boss, Huawei has managed to create a culture of dedication that has become the bedrock of its growth today.
Author: Huang Weiwei
£29.99
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