Last night LID celebrated the launch of Luca Condosta’s book Natuzzi: The Italian Harmony Maker, in their flagship London store in Tottenham Court Road.
With a special guest panel hosted by Vanessa Brady OBE, author Luca Condosta and Natuzzi founder himself Pasquale Natuzzi Sr, the evening was filled with dynamic discussion.
The book is about the history of Natuzzi, Italy’s largest furniture house. Founded in 1959 by Pasquale Natuzzi – current Chairman and Chief Executive Officer – in a small village in the South of Italy.
The book tracks the history of the company, using stories and anecdotes collected through interviews and reading the house organ magazine and the press release since 1990. The beauty of the company’s history lies in putting its social ethical mission at its heart since the beginning while still adopting industrial techniques.
Examining how strong leadership and determination builds robust, enduring companies, interspersed with real-life personal stories from the people within the brand, Luca Condosta eloquently discusses the harmony he found in Natuzzi through design and values.
The book is available here.
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