Ahead of the Business Book Awards 2020 Gala Dinner on the 23rd of March, we are introducing you to the authors of the shortlisted books for this year’s ceremony. This week we are talking to Sarah Duncan, author of The Ethical Business Book, shortlisted for the category: ‘Sustainable Change‘.
Sarah Duncan
Sarah Duncan is a marketing and business development consultant. She has been in business for over 30 years and set up her own consultancy, Sleeping Lion, in 2005.
Why she wrote her book
She has watched with interest as sustainability has forced its way onto the business agenda – driven collectively by more ethically conscious employees and customers.
This led to her writing The Ethical Business Book, and she now provides workshops and consultancy on ethical and sustainable corporate behaviour.
What value the book offers
The Ethical Business Book guides you along the path to becoming a better business – for you, your people and the world we live in.
It will help you discover your moral purpose and create a mission that engages employees, inspires customers and helps protect the planet – proving that doing good and making money are not incompatible.
Ethical and sustainable practices can become a powerful part of your company’s communications strategy (internal and external), helping to set you apart from your competition.
But you can only be ethical in your marketing and communications if you have true business integrity. A company does not have to be perfect, but it does need to be honest. Ethical practices must be supported from the top down to be genuine and become a true part of a company’s culture.
If you are a business owner or leader, this book will provide you with the tools to start making a difference. If you work for an organization that needs change, this book will give you the ammunition you need to lobby the decision makers and present a robust case for adopting a more ethical approach to the business.
It is a digestible, relatable and practical guide that includes many exercises and tools to help adopt a more ethical and sustainable approach to your business (and your life).
What she has gained from publishing the book
Having The Ethical Business Book published has given Sarah a wider platform to promote better corporate behavior. Good for business, good for society and good for the planet.
Learn more about The Ethical Business Book
The burgeoning array of literature on ethical behaviour tends to focus on what’s happening at the extremes – either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO.
This book, however, is directed at the middle ground – individuals who want their companies to adopt more ethical and sustainable practices, but don’t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the bottom line.
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