With the departure of Martin Sorrell from WPP following internal investigations into claims of personal misconduct, there remains the question of whether this heralds a new era of change for advertising companies. Among other commentators, LID author Michael Farmer (Madison Avenue Manslaughter) has said that “The tipping point has been reached, WPP is not growing.”
You can read Michael Farmer’s full comment here.
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He previously headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s. Madison Avenue Manslaughter is an inside look into a world of fee-cutting clients and profit-hungry owners.
In his book, Madison Avenue Manslaughter, Michael documents the dizzying heights of the original Mad Men days and the long, steady slide to today. He outlines the step-by-step process that led agencies into their current strategic trap, caught between fee-cutting clients and profit-hungry owners. He offers key insights into how senior agency executives can restore their agencies to health and deliver improved results to their clients, liberating them from the gloom of Madison Avenue’s Manslaughter.
To find out more about the world of advertising from a world-class expert, purchase your copy of Madison Avenue Manslaughter today.
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