Yesterday evening, Luca Condosta spoke at his London book event for the recently released Natuzzi: The Italian Harmony Maker. Hosted at WeWork in Devonshire Square the event was well attended, especially by members of the Italian Chamber of Commerce.
Luca spoke about the reasons behind his obsession and passion for the Natuzzi family and their business as well as how the book and his subsequent relationship with the family came about.
The book is about the history of Natuzzi, Italy’s largest furniture house. This book tracks the history of the company, using stories, interviews, the house organ magazine and press releases since 1990. The beauty of the company’s history lies in putting its social ethical mission at its heart while still adopting industrial techniques.
With every seat full, Luca answered questions from the audience and revealed some of the anecdotal stories within in the book. This included a very interesting passage on ‘How to Make a Sofa Fly’.
The intimate talk from Luca about the book concluded with drinks, nibbles and networking. He spoke to attendees one-to-one about their queries about the book, the business and the furniture industry.
Natuzzi: The Italian Harmony Maker is available now.
Posted by Francesca Stainer
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