LID Publishing’s newest book, Next Is Now, hits the UK shelves after its previous success in the USA. Learn how to accept and embrace change rather than resist it and remain stagnant and left behind.
A note from the author
“This is not a book about change. It is a book about THE change. The change you live through every day. The change that doesn’t go away. The one you are still in denial about. This book is the wake-up call to own the change before it owns you.
Change is no longer the exception, it’s the rule. And it is going to rule you unless you take charge. In other words, the Next Is Now.
As you think of change, here is a question to contemplate: How much change are you resisting at the moment? At work? in life? With your health? How much time and effort are you spending on fighting change instead of evaluating its merits?
We usually fight change in many different ways: acting with reluctance, fighting in head-on, running away from it, denying it, ignoring it and behaving in a passive-aggressive way toward it. Our natural state seems to be fight-or-flight, but not to embrace it. You must admit this is exhausting, and we usually lose the fight, arriving at the finish line late and defeated. But even in the few cases where we manage to muster a victory over change, it is a lame one. Because the victory means we lost relevance. We stay behind. There must be a better way. We must stop fighting change just for the sake of resisting. We need a new way to embrace the Next and enjoy it. Is it possible to enjoy it?
Welcome to the journey.”
A step-by-step guide for how managers and employees can embrace change with passion and excitement, every day
- Provides a framework for dealing with disruption and making a changing market a competitive advantage
- The approach is based on the authors’ deep work with some of the world’s leading companies
- A guide to stop the ‘change victimhood’mentality to one of participation and ownership
- An important management book for all business executives, especially in today’s intensely competitive and changing business environment
About the book
Are you aware of how much change your organisation is facing in the future? The simple truth is that business environments are under constant change, becoming more complex, volatile, and unpredictable day-by-day. Having the ability to prepare and plan for change and not just adapt to it is the only way one can survive in both business and in life. Yet countless studies tell us how difficult it is for individuals and organizations to change. Why? Because change creates an identity crisis which threatens our self-esteem, our sense of financial security and our belief systems.
In this book, author Lior Arussy explores the reasons why we resist change and how to develop a new competence; change resilience. The book provides a step-by-step guide to help us approach change from a point of strength. Through vivid examples involving organizations ranging from Mercedes-Benz, Disney, Kia, Kennedy Center, Zappos, and other Fortune 500 companies, Arussy presents his proven methodology to improve `change resilience’ and help leaders and their employees embrace change with passion and excitement for business success.
What are people saying about Next Is Now?
“Lior Arussy has written an incredibly important book for today’s changing times. It isn’t about the change that is going to happen, it is about the change that is happening now, at this moment, and how you can be open and adaptive in the most positive way possible. Read this book – your future depends on it!”
Marshall Goldsmith is the Thinkers 50 World’s #1 Executive Coach, #6 Most Influential Business Thinker 2017, and the #1 Leadership Thinker 2011 and 2015. He is the New York Times #1 bestselling author of Triggers and What Got You Here Won’t Get You There.
About the author
Lior Arussy serves as CEO and President of the Strativity Group. He is one of the world’s authorities o customer experience, culture design, customer centricity and transformation. He is the author of six books including Exceptionalize it! (2005) and Customer Experience Strategy (2010). In addition, he has published over 250 articles in publications including Harvard Business Review.
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