Last week, LID author Paul Riseborough, co-author of book Naked Banking appeared at the FinTech Connect Live 2017 conference.
FinTech Connect provides a global platform and community for the FinTech industry. With the incredible amount of innovation going on within many different technology hubs around the world, there is a natural element of fragmentation between stakeholders and it can at times, seem like innovation is taking place within micro-communities; either in certain geographies, sub sectors or on a smaller scale again within accelerator or incubator programmes.
FinTech Connect provides a way for entrepreneurs, financiers, innovators, practitioners and enthusiasts to share experiences, forge partnerships and learn from one another.
Paul appeared on a panel with Abba Newbery, CMO at Habito, and Marek Fodor, chairman and cofounder of Kantox, the trio discussing “Scaling from Concept to Customers and Beyond.”
Asked what the biggest challenge to FinTech scaling was, Abba answered sexy brands, Marek said scaling up and Paul proffered enduring comparative advantage.
Paul discussed new business, explaining: “At Metro Bank we don’t do advertising, it’s all about word of mouth, we base customer design so that it pushes referrals.”
This brave idea was discussed by the panel, as Marek ruminated: “Brave ideas are the ones that ultimately work, people have such a short attention span that even if an idea is stupid, they will forget about it quickly.”
Paul then continued, suggesting that the way to get your team to be brave was to ensure that there’s hope that an idea can become a reality, and to have a model and a true north, keeping the focus on the customer.
The panel concluded that both physical and digital space matter, and that successful ideas must encompass both.
LID also had a booth for guests to purchase relevant books including Naked Banking, Beyond Default, Surviving the Tech Storm, The Future Book, Buy Low Sell High, and Seeing Around Corners.
Naked Banking is available here.
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