John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, the most recent being Co-opportunity (Wiley).
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The emerging alternatives to Western brands: From Istanbul to Indonesia
This book charts the emergence of a vibrant new type of brand from the emerging markets. This new type of brand is Made With ‚Äď more concerned with design, community and fusion ‚Äď rather than the classic Western brand that is ‚ÄúMade by‚ÄĚ (by Coco Chanel or Steve Jobs) based upon the cult of the ego, icon, author and personality. Through following the inside story of these brands, the reader gets an insightful access into these newly emerging societies, their values and aspirations.
The region which this book covers is the Islamic Interland, taking in interviews with leading brand creators in locations including Istanbul, Beirut, Dubai, Jordan, Jakarta and many others across the Middle and Far East. In these pages you will meet the producer of a TV show that was a hit in 53 countries, Obama‚Äôs State Representative to the Muslim World, pioneers of the Arabic Web scene involved in $100m+ deals, social venture pioneers and activists, secular democrats and hijab wearing fashionistas, and a full cast of fabulous creative designers, entrepreneurs and artists in many different creative fields.
Author: John Grant