Mark Masters is MD of The IDÂ Group, a content marketingÂ consultancy. He is a believerÂ in the importance of businessesÂ creating better content,Â establishing organic growthÂ and standing for somethingÂ compelling.
He speaks to marketers andÂ businesses at industry conferencesÂ on the topics of content marketingÂ and applying a âstory firstâ approachÂ to engage better with an audience.
He curates the Once Upon A TimeÂ storytelling event and is co presenterÂ of the Marketing HomebrewÂ podcast. His online series TalkingÂ Content Marketing brings togetherÂ infl uencers, authors and speakersÂ from the world of marketing toÂ share their knowledge.
Visit theidgroup.co.uk for theÂ latest articles, stories, interviewsÂ and events.
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