Oliver specializes in working with retail and¬†consumer clients with a focus on digital transformation¬†and multichannel technology. Recent projects include¬†designing a digital learning experience for a large UK¬†retailer, developing a Target Operating Model for a leading¬†department store chain and the development and delivery of a digital strategy¬†and transformation programme for an international publisher.
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Authors:¬†Brian Kalms and Oliver Freestone
In this collection of articles, Elix-IRR‚Äôs retail professionals¬†examine the fundamental changes brought about by the¬†digital consumer and the related shifts in the industry.¬†The articles discuss many of the challenges and opportunities¬†on which our clients seek our advice.
These are not only the fashionable issues of customer¬†insight and multichannel shopping, but also the challenges¬†which arise through organisational change, the drive for¬†supply chain efficiency and the transformation of IT from¬†a back office cost centre to the enabling mechanism for¬†customer interaction and loyalty.