Oliver specializes in working with retail andÂ consumer clients with a focus on digital transformationÂ and multichannel technology. Recent projects includeÂ designing a digital learning experience for a large UKÂ retailer, developing a Target Operating Model for a leadingÂ department store chain and the development and delivery of a digital strategyÂ and transformation programme for an international publisher.
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Authors:Â Brian Kalms and Oliver Freestone
In this collection of articles, Elix-IRRâs retail professionalsÂ examine the fundamental changes brought about by theÂ digital consumer and the related shifts in the industry.Â The articles discuss many of the challenges and opportunitiesÂ on which our clients seek our advice.
These are not only the fashionable issues of customerÂ insight and multichannel shopping, but also the challengesÂ which arise through organisational change, the drive forÂ supply chain efficiency and the transformation of IT fromÂ a back office cost centre to the enabling mechanism forÂ customer interaction and loyalty.