Peter Hubbell is a provenĀ leader with 30+ yearsā experience in the advertising agency business. Peterās dissatisfaction with industry norms compelled him to create BoomAgers ā a new kind of ad agency purpose-built for the new age of marketing and Dedicated to the Most Valuable Generationā¢. Before BoomAgers, he was global board member at Saatchi & Saatchi, responsible for one of its top three businesses worldwide. Throughout his career, Peter has enjoyed success building some of the worldās best-known brands and businesses. He has been a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills and has a reputation as an innovator who builds creative cultures around clients and consumers.
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Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age.
This groundbreaking piece of writing comprises insights, examples and intelligence to help marketers more effectively connect with aging consumers to realize the fast business growth associated with this massive but under-leveraged target market. It is based on innovative, new (young) thinking about aging and what it means to be āoldā, contains reasons why ā70 is the new 50ā as well as the implications for marketers in responding in order to leverage and build existing and new brand franchises
Author: Peter Hubbell