Peter Hubbell is a provenÂ leader with 30+ yearsâ experience in the advertising agency business. Peterâs dissatisfaction with industry norms compelled him to create BoomAgers â a new kind of ad agency purpose-built for the new age of marketing and Dedicated to the Most Valuable Generationâą. Before BoomAgers, he was global board member at Saatchi & Saatchi, responsible for one of its top three businesses worldwide. Throughout his career, Peter has enjoyed success building some of the worldâs best-known brands and businesses. He has been a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills and has a reputation as an innovator who builds creative cultures around clients and consumers.
Showing all 2 results
Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age.
This groundbreaking piece of writing comprises insights, examples and intelligence to help marketers more effectively connect with aging consumers to realize the fast business growth associated with this massive but under-leveraged target market. It is based on innovative, new (young) thinking about aging and what it means to be âoldâ, contains reasons why â70 is the new 50â as well as the implications for marketers in responding in order to leverage and build existing and new brand franchises
Author: Peter Hubbell