Showing 73–84 of 103 results
The art of corporate storytellingAuthor:¬†Robert Mighall A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best: establish the human connections upon which trust is build. And this book explains how.
The seven-and-a-half principles for winning bids, tenders and propsalsAuthor:¬†Scott Keyser These days, most companies find themselves having to tender or bid for new contracts and clients. It‚Äôs now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders and proposals. Savvy and practical, the principles are based on the author‚Äôs extensive consulting experience with large and small companies, helping them to win big-ticket, ‚Äúmust-win‚ÄĚ contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.
It seems that, as a race, we humans love a good story. But stories aren‚Äôt just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable ‚Äústory-book‚ÄĚ that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to.
At the same time, research shows that 70% of customers‚Äô brand perception is determined by their experience with the company‚Äôs employees. Moreover, 41% of customers are loyal because of good employee attitude.
This book shows how companies can translate their values and brand into the daily practices and behaviour of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience and leadership, the 31 Practices method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty.
Author:¬†Alan Williams & Alison Whybrow
Author: Andy Law
The emerging alternatives to Western brands: From Istanbul to Indonesia
This book charts the emergence of a vibrant new type of brand from the emerging markets. This new type of brand is Made With ‚Äď more concerned with design, community and fusion ‚Äď rather than the classic Western brand that is ‚ÄúMade by‚ÄĚ (by Coco Chanel or Steve Jobs) based upon the cult of the ego, icon, author and personality. Through following the inside story of these brands, the reader gets an insightful access into these newly emerging societies, their values and aspirations.
The region which this book covers is the Islamic Interland, taking in interviews with leading brand creators in locations including Istanbul, Beirut, Dubai, Jordan, Jakarta and many others across the Middle and Far East. In these pages you will meet the producer of a TV show that was a hit in 53 countries, Obama‚Äôs State Representative to the Muslim World, pioneers of the Arabic Web scene involved in $100m+ deals, social venture pioneers and activists, secular democrats and hijab wearing fashionistas, and a full cast of fabulous creative designers, entrepreneurs and artists in many different creative fields.
Author: John Grant
Diagnostic mentoring to manage organizations and people for superior performance in turbulent times
It is a new era. To win in an increasingly dynamic and volatile environment, leadership teams must be agile ‚Äď they must be flexible enough to react to early signs and act on them quickly.
An agile company needs good decision-making at all levels ‚Äď from the centre to the periphery, tapping into the full potential of the people, operating model, information technology and leadership practices. And decisions are made by people. This guide forces you to re-examine the assumptions underlying your leadership and how agility within your company can be built through a three-point, people-centric approach. The author‚Äôs insights will help you understand your options, make the choices required to successfully coach your team, and start creating agility as a competitive advantage today.
Author: Lukas Michael
This fascinating book provides a new and modern perspective on business leadership and what it takes to succeed. It argues that the essence of leadership is to perceive the world as a place of opportunities. Leadership today is about connecting with the world outside, connecting with your world within, and then acting differently as a leader in order to take advantage of the opportunities before you.
Through unique research and observation, the author provides new thinking on what business leaders have to do in order to drive their businesses in today‚Äôs complex business world. It will help managers and executives understand themselves and the business mechanisms surrounding them, and enable them to find new and more successful ways to lead.Author: Twan van de Kerkhof
The art of corporate storytellingAuthor: Kevin Duncan People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 50 of the most useful diagrams, which are used by consultants, academics, MBA students and smart managers globally to aid their problem-solving and thinking. Triangle and pyramids, grids and axes, timelines, flows and concepts, circles ‚Äď the 50 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.
Authors:¬†Mark Ridley and¬†Ian MillsThis powerful and inspirational book will¬†help you to make better sense of the things¬†that happen to you in your working and¬†personal lives ‚Äď and to achieve success. It¬†is intended to help anyone make sense of the things that happen to you in your working and personal lives. It will help you travel with a different point of view and do things differently. In particular, it will inspire you to process, handle, manage and affect the daily things that happen to you so that you can change, alter and influence the results.
Why is it that some companies/brands succeed with women and others don‚Äôt? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this?
Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don‚Äôt. It outlines the key determinants that make up brands which appeal to both men and women, and the opportunities that presents.Author:¬† Jane Cunningham and Philippa Roberts