Showing 1–12 of 18 results
Author: Michael Farmer
- Publisher: LIDÂ Publishing
- ISBN:Â 978-0-9969433-8-3
- FORMAT:Â 234 x 156mm
- Bookbinding: Paperback
- Number of pages: 224
Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age.
This groundbreaking piece of writing comprises insights, examples and intelligence to help marketers more effectively connect with aging consumers to realize the fast business growth associated with this massive but under-leveraged target market. It is based on innovative, new (young) thinking about aging and what it means to be âoldâ, contains reasons why â70 is the new 50â as well as the implications for marketers in responding in order to leverage and build existing and new brand franchises
Author: Peter Hubbell
Communicate what you stand forÂ by telling a better storyAuthor:Â Mark Masters Marketing has changed moreÂ in the past 20 years than anyÂ other business discipline. So whyÂ are we relying on the same-oldÂ textbooks? Why do businessÂ owners still think that shoutingÂ louder than the competition isÂ the answer to longevity? The old marketing way, whereÂ we were encouraged to spendÂ more on advertising and to beÂ seen, is dead. Marketing wasÂ about interrupting the masses,Â but times have changed. TheÂ only differentiator we have, asÂ businesses, are the stories we tell.
Authors:Â Brian Kalms and Oliver Freestone
In this collection of articles, Elix-IRRâs retail professionalsÂ examine the fundamental changes brought about by theÂ digital consumer and the related shifts in the industry.Â The articles discuss many of the challenges and opportunitiesÂ on which our clients seek our advice.
These are not only the fashionable issues of customerÂ insight and multichannel shopping, but also the challengesÂ which arise through organisational change, the drive forÂ supply chain efficiency and the transformation of IT fromÂ a back office cost centre to the enabling mechanism forÂ customer interaction and loyalty.
What can WWII teach us?
Is it possible to see Hitler as an efficient manager? What would todayâs business schools have to say about Churchillâs management style? What was going though the minds of leaders when they took decisions that led to thousands of deaths? How did they manage the resultant stress? What strategies were adopted to win battles and campaigns?This book is a history of WWII seen from a completely different perspective â that of the businessperson. During 1939-45, âmanagersâ of a different kind were facing immense challenges â an unprecedented crisis, struggle for world markets, new technologies being used on a mass scale. How they coped and succeeded during this period offers unique and valuable lessons for todayâs business managers and executives. In doing so, the author analyses WWIIâs most famous campaigns, including Barbarossa, Stalingrad, D-Day and Pearl Harbour. Author:Â Ignacio Gonzalez-Posasa
Author: Juan Mateo
The art of corporate storytellingAuthor:Â Robert Mighall A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best: establish the human connections upon which trust is build. And this book explains how.
It seems that, as a race, we humans love a good story. But stories arenât just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable âstory-bookâ that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Author:Â Giles Lury
Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to.
At the same time, research shows that 70% of customersâ brand perception is determined by their experience with the companyâs employees. Moreover, 41% of customers are loyal because of good employee attitude.
This book shows how companies can translate their values and brand into the daily practices and behaviour of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience and leadership, the 31 Practices method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty.
Author:Â Alan Williams & Alison Whybrow
Author: Andy Law