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Wonder Women
Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. Katy Mousinho’s and Giles Lury’s Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich, Greene.
There are also interviews with Edwina Dunn OBE – the co-founder of Dunnhumby and the data behind the Tesco Clubcard; Helle Muller Peterson – Senior Vice President, Arla Foods Denmark and previously the only female country CEO in Carlsberg, plus many more. Mousinho and Lury pull together their findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.
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GaYme Changer
The LGBT+ community has experienced a stunning development in a short period of time: yesterday marginalized, stigmatized, and criminalized, now champions of creativity, diversity and innovation in a highly competitive world. In addition, corporate social responsibility and ethical demands for inclusivity have become economic directives that every organization would like to attain. The struggle of recognition is not over yet, but in workplaces and markets, gay, lesbian, transgender, bisexual and queer individuals have become symbols of diversity and economic power – true GaYme Changers developing the global economy faster and for the better.
Illustrated by fascinating stories around individuals, companies, nonprofits and a fast-growing cohort of organizations, Jens Schadendorf has traced the LGBT+ community and an increasing number of their allies from across the globe to discover the start of a revolution. Supported by up-to-date research, he shows that investment in LGBT+ inclusion delivers a powerful return. Always - even in times of hostility, resistance and crisis - it is economically and ethically beneficial for companies and societies and every human being, to let LGBT+ members develop into dynamic forces, rooted in new forms of cooperation and learning for ga(y)me changing results.
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Corporate Social Responsibility Is Not Public Relations
The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business.
The book, Corporate Social Responsibility is Not Public Relations, contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. These interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees.
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Leaders in Lockdown
Leaders in Lockdown is a unique insight from the women and men who were on the front line of leading the business world’s fight against COVID-19. From New York to Singapore to Hong Kong to the City of London, it captures a remarkable moment in time – when the global economy was brought to a shuddering halt in the struggle to contain a deadly pandemic. These first-hand accounts of 100 days of lockdown tell stories of leadership in a crisis. They also share the wisdom of some of the world’s most thoughtful business leaders as they predict how the world will change because of COVID-19.
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The New Ism: Social Entrepreneurship
There’s a lot going wrong in the world: climate change, war, inequality, divisive politics. It can be hard to see a way out of the issues we face. But social entrepreneurs across the world are addressing these big problems in innovative ways: The New Ism seeks to build their innovations into the fabric of modern society, creating a new, more sustainable and inclusive global system.
Social Entrepreneurship, the first book of a series on how society can learn from social innovators, authors Mel Young and Alexandra Matthews demystify what it means to be a social entrepreneur and explore how their work could help us all to create a sustainable, inclusive world where humans live within the means of the planet and all life can thrive. Through their podcast interviewing social innovators and disruptors, and Mel’s experience as a leading social entrepreneur himself, they have a unique vantage point on what could be the key to a brighter future.
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Learning to Unlearn
Education must adapt to the Fourth Industrial Revolution. The most advanced countries in the world are all facing the challenge of retraining several generations of workers who are becoming obsolete. The education system has failed them because it hasn’t evolved to respond to the advent of the Digital Revolution. It has prepared workers to meet yesterday’s challenges, not tomorrow’s demands.
In Learning to Unlearn, Founder and CEO of Global Alumni, Pablo Rivas, an industry leader in digital education, shows us how the Digital Revolution is tearing down the traditional educational system and transforming the economy, building a brave new world for the 21st century. We already enjoy the best standards of living in human history, with better health, longer life expectancy, and access to the best tools and digital technologies. With freer societies and more global interaction, now is the time to rethink the way we learn how to solve the pressing problems we still face, re-engage those who have been left behind and build the world of tomorrow, not yesterday.
Author: Pablo Rivas
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Weather Or Not?
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Marketing and Communication
The impact of the weather is often taken for granted and sometimes completely ignored. Weather in all forms is a maker and breaker of both business and personal fortunes, especially when it reaches extremes. The weather we experience crucially dictates almost every aspect of our lives. It directs what we do and when we do it, from what we eat and drink, to the clothes we wear, and it even governs our health and behaviour.
In this entertaining and informative book, global expert meteorologist and weather authority, Jim N R Dale, shares his experiences and advises how you and your business could truly become weather savvy. Weather impact is an all-consuming phenomenon, and, with the rise of climate change, there is no better time to tune into one of the most important aspects of our lives. Certainly, a book for a rainy day!
Author: Jim N R Dale
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The Rise of Bacardi
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Management and Leadership, Marketing and Communication, Wellbeing and Personal Development
In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum.
The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
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Your Second Phase
Menopause is a fact of every woman’s life. For 75% of women, the symptoms they experience will have a detrimental effect on their ability to work, interact with colleagues and maintain relationships with those they love. It can have a corrosive effect on women’s confidence, social ability and even their sense of self. Moving forward, it is important to create a conversation around menopause and how organizations and individuals can be more empathetic to women at this stage of life.
In this book, Kate explores the best ways to cope with these changes, how to manage new and existing relationships and how to manage your future – all in an accessible and entertaining way.
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In the Combat Zone of Finance
The 2008 financial crisis was among the worst in history, yet nevertheless offers invaluable lessons. Recorded as the third largest bankruptcy in history, it caused Iceland to experience an instant collapse. Iceland defied the rules of finance; no bailout was attempted, capital movements were restricted, bankers jailed, and creditors fought. Amazingly, although Iceland was hit hardest, it recovered fastest.
In The Combat Zone of Finance is an insider’s account told through anecdotes, dialogues and personal stories. The author, Svein Harald Øygard, was offered the job of Central Bank Governor of Iceland just as the crisis struck. He saw how institutions and leaders behaved from inside the system in its deepest crisis. Some made billions; others got burned. Their behaviour, strengths and weaknesses were revealed as in no other country. Øygard analyses these events in the context of financial risks facing the world in 2020; knowledge of which is becoming increasingly relevant.
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The Heartbeat of Excellence
The world is exhibiting the urgent need for sustainable change. In his first book, Curt Blattner introduces a new approach fit for the modern workforce which encourages sustainable interactive leadership – placing the dialogue between leaders and teams at the centre of development. Based on his experiences in leading positions of the international retail giant, Nestlé, Blattner shares his stories and the model used to support the globally successful coffee retailer. Blattner draws influence from the Swiss direct democratic governance and non-hierarchical politics and applies them to leadership to sustainably create high-performing teams for the future.
The Heartbeat of Excellence offers a detailed alternative to changing culture for anybody to understand and follow fostering a human process with Emerging Change, creating high performing human relations, and consequently installing change sustainably, the Swiss Way.
Author: Curt Blattner
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The New Local Economy
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Apple, Starbucks, Zara, McDonald’s – these are some of the brands and companies that are at the forefront of today’s global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy. This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crisis. Moreover, research shows that for every £100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization. |
Author: Nils Elmark
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