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Apple, Starbucks, Zara, McDonald’s – these are some of the brands and companies that are at the forefront of today’s global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crisis. Moreover, research shows that for every £100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.
Author: The New Local Economy
From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.
This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.