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The Whole Marketer
As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.
Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams and training hundreds of marketers at varied stages of their career to achieve formal qualifications.
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Wonder Women
Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. Katy Mousinho’s and Giles Lury’s Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich, Greene.
There are also interviews with Edwina Dunn OBE – the co-founder of Dunnhumby and the data behind the Tesco Clubcard; Helle Muller Peterson – Senior Vice President, Arla Foods Denmark and previously the only female country CEO in Carlsberg, plus many more. Mousinho and Lury pull together their findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.
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Build Your Confidence on Stage
Every aspiring speaker has one task: to master their communication and performance on stage. Through 14 years of experience and application, Sabirul Islam has crafted the brand Build Your Confidence on Stage –a four pillar learning journey providing you with the tools and techniques to improve your passion and make money while doing so. Islam explains the four pillars of public speaking to instil a performance mindset in aspiring; learning to control your content, message and the manner of presentation.
Build Your Confidence on Stage covers The Speaker’s Psychology; The Principles of Public Speaking; The Performance Masterclass; and The Profession of a Public Speaker. These pillars will demonstrate how to overcome fear and anxiety, break general norms and stereotypes, analyse the pre, during and post-performance techniques, master the discipline and its practise before you begin to convert everything you’ve learnt into forming a lifestyle speaking career.
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Elemental Change
‘You never step in the same river twice.’ Our intensely interconnected world never stops evolving. Amid the chaos of intended and unexpected consequences we’re expected to lead a change initiative. We have to learn fast, as its already started.
This highly practical, human and humorous book shows us how to makes complex change attainable – organizational, professional or personal
– whether you have years of experience or are facing your first major challenge. It helps us think about what change is and means, how we prepare for it and what we do to make it successful. It may just be the most readable book about change yet.
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Binge Marketing
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.
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The Presenting Book
We often hear the phrase “you only get one chance to make a great first impression” when, in fact, it’s the impressions we make on a daily basis that make a compelling personal brand. In today’s increasingly competitive world, the ability to present the best version of yourself in both formal and informal situations is critical to your success.
The Presenting Book is an inspiring and engaging handbook packed with Nicole Soames’ expert advice, practical tools and exercises. This book will teach you how to become a highly skilled presenter in all areas of your life – whether you’re presenting a sales report to the board, promoting your personal brand online, networking at an event or being the key-note speaker at a conference. You’ll learn how to develop your emotional intelligence, capture and hold peoples’ attention and deliver your performance with confidence.
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InCitations
Entrepreneurship and Business Biographies, Management and Leadership, Marketing and Communication, Wellbeing and Personal Development
InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying – or just pondering on – them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich your writing and thinking.
From the arts to sciences, advertising to psychology, this book encompasses it all. You will encounter writers, lyricists, firebrands, psychoanalysts and complexity theorists, The New Yorker cartoons, Spartan mothers and tractor boys, as well as learn the difference between jumbo jets and mayonnaise, and the significance of the number 45.
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The Smart Marketing Book
In today’s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals.
The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Author: Dan White
£9.99
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Weather Or Not?
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Marketing and Communication
The impact of the weather is often taken for granted and sometimes completely ignored. Weather in all forms is a maker and breaker of both business and personal fortunes, especially when it reaches extremes. The weather we experience crucially dictates almost every aspect of our lives. It directs what we do and when we do it, from what we eat and drink, to the clothes we wear, and it even governs our health and behaviour.
In this entertaining and informative book, global expert meteorologist and weather authority, Jim N R Dale, shares his experiences and advises how you and your business could truly become weather savvy. Weather impact is an all-consuming phenomenon, and, with the rise of climate change, there is no better time to tune into one of the most important aspects of our lives. Certainly, a book for a rainy day!
Author: Jim N R Dale
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The Rise of Bacardi
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Management and Leadership, Marketing and Communication, Wellbeing and Personal Development
In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum.
The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
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The Business of Getting Business
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change and empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital?
The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Author: Joe Manausa
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How to buy a gorilla
How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
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