How Coca-Cola Took Over the World
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
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Designpedia
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Reinventing Customer Engagement
Digital transformation is at the top of the agenda at banks and insurers across the globe. And operational excellence and cost efficiency are the key themes moving traditional banking and insurance to the digital world: digitalizing processes and optimizing operations. Cost reduction is absolutely necessary, no doubt about that. But many banks and insurers see the digitalization of processes as the end results, when all these efforts are really just bringing the basics up to date. What they do is restore the past; they are not creating the future.
The financial services industry is in a new phase. Banks and insurers have to operate much closer to the market. Digital technologies and changing customer behavior are changing the fundamentals of the industry; too fundamental to be solved by cost focus alone.
In Reinventing Customer Engagement, bestselling authors Roger Peverelli and Reggy de Feniks introduce a practical set of guiding principles to help bankers and insurers make the next leap and close the gap between “digital transformation to restore the past” and “digital transformation to create a future”:
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Martketing
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The Cult of Service Excellence
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Iconic
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Minifesto
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Upgraded
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The Networking Book
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The Prisoner and the Penguin
Author: Giles Lury
Creative 4Cast
A New Solution for the Future of Advertising
This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna