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India is the fastest-growing trillion dollar economy in the world and poised to be the sixth largest economy in the world, overtaking the UK in 2019. As such, more and more businesses world-wide are looking to do business in this market. However, India’s unique business environment, culture and traditions make it a challenging market for most foreigners.
Doing Business in Indiais designed to make anyone exploring, starting or already doing business in India better aware of the cultural and business etiquette’s necessary to succeed in this market. This concise and attractive book is a one-stop guide that aims to shed light on the intricacies and complexities of doing business in India.
Despite recent events, as well as political and social trends, most countries are opening up their economies and, as a result, experiencing an unprecedented rise in the flow of goods and resources across their borders.
Businesses understand that establishing a strong global presence is key to succeeding in today’s competitive marketplace. Furthermore, business leaders appreciate the added benefit of having access to the valuable local resources and talent that expansion into new markets provides. However, most businesses and their employees find that they are less familiar with the culture and business practices that exist in these foreign markets. As more and more of the world’s business takes place across national borders, the need for a better understanding of new markets and how to do business in them becomes greater.
The World Wise series is designed to help anyone exploring, embarking upon or already conducting international business to be more aware of the cultural and business etiquettes necessary to survive and prosper. Each title in the series will focus on a key market and provide reliable information on the prevailing cultural and working practices.
In collaboration with expert authors, the series will offer useful insights and reliable information to support a more coordinated approach to doing business abroad. Areas covered will include initiating and maintaining business contacts, communications, decision-making styles, negotiating tactics, presentational speaking and working with local companies, in addition to general living advice