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The Whole Marketer
As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.
Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams and training hundreds of marketers at varied stages of their career to achieve formal qualifications.
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The Smart Thinking Book 5th Anniversary edition
This book contains over 70 pieces of distilled wisdom. Read each piece of advice in one minute or the whole book in an hour. It's ideal for running strategy sessions. Growth, communication, innovation, creativity, relationships and thinking are all covered, with 12 pithy provocations for each area.
This fifth anniversary edition celebrates sales of 50,000 worldwide and includes brand new material in every section. The Smart Thinking Book has been translated into seven languages. Kevin Duncan is a business adviser and marketing expert. As a bestselling author, he has sold over 250,000 copies worldwide. Find out more at thesmartthinkingbook.com.
Author: Kevin Duncan
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Build Your Confidence on Stage
Every aspiring speaker has one task: to master their communication and performance on stage. Through 14 years of experience and application, Sabirul Islam has crafted the brand Build Your Confidence on Stage –a four pillar learning journey providing you with the tools and techniques to improve your passion and make money while doing so. Islam explains the four pillars of public speaking to instil a performance mindset in aspiring; learning to control your content, message and the manner of presentation.
Build Your Confidence on Stage covers The Speaker’s Psychology; The Principles of Public Speaking; The Performance Masterclass; and The Profession of a Public Speaker. These pillars will demonstrate how to overcome fear and anxiety, break general norms and stereotypes, analyse the pre, during and post-performance techniques, master the discipline and its practise before you begin to convert everything you’ve learnt into forming a lifestyle speaking career.
£9.99
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The Presenting Book
We often hear the phrase “you only get one chance to make a great first impression” when, in fact, it’s the impressions we make on a daily basis that make a compelling personal brand. In today’s increasingly competitive world, the ability to present the best version of yourself in both formal and informal situations is critical to your success.
The Presenting Book is an inspiring and engaging handbook packed with Nicole Soames’ expert advice, practical tools and exercises. This book will teach you how to become a highly skilled presenter in all areas of your life – whether you’re presenting a sales report to the board, promoting your personal brand online, networking at an event or being the key-note speaker at a conference. You’ll learn how to develop your emotional intelligence, capture and hold peoples’ attention and deliver your performance with confidence.
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InCitations
Entrepreneurship and Business Biographies, Management and Leadership, Marketing and Communication, Wellbeing and Personal Development
InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying – or just pondering on – them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich your writing and thinking.
From the arts to sciences, advertising to psychology, this book encompasses it all. You will encounter writers, lyricists, firebrands, psychoanalysts and complexity theorists, The New Yorker cartoons, Spartan mothers and tractor boys, as well as learn the difference between jumbo jets and mayonnaise, and the significance of the number 45.
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Factions Of A Mind
In suffering the unexpected loss of her husband in the space of three months, Maria has navigated this passing into an honest awakening to the stages of grief. She explores the changes to one’s character, its effects on those around them and the difficulties we face as carers when confronted with the responsibility to manage and comfort our loved one in this process.
In Factions of A Mind, Dr Katsarou-Makin examines our role as the carer, learning how to manage the responsibilities as well as the suffering and pain that comes with it, thoughtfully and honestly discussing our duty to care. As carers, our obligation to ‘care’ for the other has inexplicably meant that we do not equip ourselves with the tools and resources to ‘care’ for ourselves after their passing. Our inability to comprehend their loss and the stages of grief we are experiencing leave us vulnerable and open to further pain.
Author: Dr Maria Katsarou-Makin
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Inspired Thinking
Inspired Thinking is an innovative way of discovering new ideas to achieve meaningful success. When someone or something inspires you, it pushes and propels you to do something new or different. It gives you new ideas and a strong feeling of enthusiasm and excitement. And this is the key point of this book; helping you discover inspiration from new ideas to positively change your life. Each chapter is packed with new ideas from various sources of inspiration such as stories, practical examples, tips, tools and strategies, which will help you discover meaningful success.
The book will explore ideas around personal value, individuality, risk, self-belief, triviality, purpose, staying young, proactivity, determination, heroes, goals, collaboration and legacy. Inspired Thinking is an important book for the 21st century, helping you to set the right goals and objectives to lead you on a journey of discovery, meaning, enjoyment and purpose.
Author: Neil Francis
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Being
We can often become governed by our ‘to do’ lists and forget that we are human ‘beings’, not human ‘doings.’ Doing is important, but it is not why we exist. In a world characterized by complexity, ambiguity, disruption and globalization the quality of our being will determine the quality
of our experience. This is true in all walks of life but has heightened significance in the leadership domain.
As a leader, the risk of being dominated by ‘doing’ can cause you to lose touch with the essential qualities required to provide great leadership. In Being, popular author and leadership coach Ben Renshaw blends six principles with compelling calls to action. Drawing upon engaging stories and rich insight from interviewing C-suite leaders across a range of sectors, the author reveals the few core truths required to lead in an age of fast change.
Author: Ben Renshaw
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The E5 Movement
From a young backpacker, sleeping on a park bench in Japan, to leading one of the biggest corporate giants in the Asia-Pacific region, Paul Dupuis has built a career through game changing leadership – crafted through his own real-life experiences as an athlete, volunteer and CEO. The E5 is a unique leadership model; a call to action to all leaders, globally, to inspire and lead for change. The five Es are: envision; express; excite; enable; execute.
These five rules of game-changing leadership will revolutionize the way leaders approach each new challenge. The real-life anecdotes combined with the conversational tone of the book make this an accessible and impactful read. Thought provoking and practical, this book will inspire leaders to think about their leadership, adopting the five Es on their mission to lead their teams to excellence – a true game-changer. Pick your five and join the movement!
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The Connection Quotient
In this world, interconnectivity is in crisis. Functionality and financial rewards seemingly guide our working relations and are affecting our ability to relate through others and ourselves. The human perspective seems to be lost, leading to divided and less productive teams and organizations.
The Connection Quotient enables an honest, courageous and humane interconnection to form while still focusing on financial outcomes and results - developing these relations to improve the business networks they serve. The CQ enables us to illuminate our human qualities and use these to connect with others, discuss differences, expand insight and encourage the development of new ideas. The CQ will introduce a new workplace culture where organizations and teams can approach the personal and professional through a more transparent and inclusive style. Ultimately, the CQ makes it possible to play 'hard on the ball, and soft on the individual'.
Author: Marco BuschmanGet the ebook:
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Entrepreneurial Happiness
Economics and Finance, Entrepreneurship and Business Biographies, Management and Leadership, Wellbeing and Personal Development
| Business owners used to strive for money and power, but what use are these if they arrive at a retirement without their health or happiness to enjoy these luxuries? Business owners assume they must put their businesses first and offer the ultimate sacrifice – their free time, leisure and fun. Charlie Reading has combined his own experience as a business owner with his research from business books, workshops and courses led by other successful entrepreneurs to create the system he calls ‘entrepreneurial happiness’. This book provides a culmination of business ideas for all leading entrepreneurs to make their business more profitable and achieve a healthy work life balance. The system to create entrepreneurial happiness is there in front of you and you cannot afford to wait. The secrets of the 21st century entrepreneur are greater than you can imagine, and just a read away. |
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The Rise of Bacardi
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Management and Leadership, Marketing and Communication, Wellbeing and Personal Development
In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum.
The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
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