The Smart Branding Book

This concise, practical guide by the author of the bestseller The Smart Marketing Book provides insights and inspiration for you to build a profitable and resilient brand.

The Smart Branding Book is for entrepreneurs, students, marketing professionals and anyone interested in why brands are valuable and how they are created. It introduces all key brand-building concepts and frameworks, brought to life by examples from the world’s most successful brands.

The author’s trademark, hand-drawn illustrations are the book’s stand-out feature. They make complex ideas easy to understand and help readers remember and apply the principles of effective branding.