Redesigning Entrepreneurship for the health and wealth of all
The Entrepreneurial Myth: A Manifesto for Real Business by Louise Nicolson publishes today in the UK. The book is a call to action to redesign entrepreneurship for the health and wealth of all.
The Entrepreneurial Myth is the exaggerated, idealized, misrepresentation of a business creator to promote widely held – but false – beliefs about enterprise, to the detriment of the individual, their business and the wider community.
About the book
Entrepreneurs are defined as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneurs;’ mental health, skews public policy, amplifies business failure rates and undermines global economies. Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth fo its power and recalibrate business success. Seize the vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for health and wealth of all.
Advance Praise for The Entrepreneurial MythÂ
“Louise Nicolson has called it out from the shadows and given it a name – The Entrepreneurial Myth. Based on first-hand experience and leading research she explains, with a mix of humour and horror, its impact on all of us: unfulfilled potential, isolation, compromised mental health, economic underperformance and more. She gives us a way forward whether you are an aspiring or existing entrepreneur, a policymaker or just interested to learn how entrepreneurship is the most powerful force we have to address the world’s challenges. An important book!” – Sandy Kennedy, Chief Executive, Entrepreneurial Scotland
“A long overdue enquiry into a much-overused word” –Â Rory Sutherland, The SpectatorÂ
Find out more about Louise Nicolson and The Entrepreneurial MythÂ
“I have over twenty yearsâ€™ experience in business, journalism, public relations and employee engagement. Both my bachelorâ€™s (psychology, politics, economics and law) and masterâ€™s (entrepreneurship) degrees were awarded distinction; I have trained in issues management at the emergency planning college, Easingwold, hold a certificate in investor relations and am a certified business coach. I launched, grew and sold an award-winning communication agency and summer school, before joining a global PR firm as a partner. In 2018, I left the city to writeÂ The Entrepreneurial Myth. In a twist worthy of the best stories, ten days before filing my bookâ€™s first manuscript, I was diagnosed with breast cancer. While cancer is a fact, it is not the point. My mission is to strip the entrepreneurial myth of its power to jeopardize mental health, skew enterprise policy and undermine global economies.
My mission is to redesign entrepreneurship for the health and wealth of allâ€ť
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