Katia Vlachos’ book A Great Move has been sponsored by Santa Fe Relocation. Santa Fe Relocation is a relocation services company based in London. They provide moving, destination services, immigration and assignment management services.
In this interview, Neil Bothams, CEO Europe & APAC, Santa Fe Relocation, talks about what drove this partnership. In particular, Neil mentions the ways in which the framework and philosophy of A Great Move fit with Santa Fe’s audience and values. Also, he talks about how the partnership can support and benefit relocating expats around the world.
Q: What made Santa Fe decide to collaborate with a book like ‘A Great Move’?
“I believe this book helps everyone in the industry support those relocating families to work, live and thrive as they move around the world. In addition it acts as a practical guide for those expats on a relocation journey.
We are globally recognised and award winning; Emma’s 2017, for our Global Mobility Survey, which helps Global Mobility experts and corporate business to adapt to the changing world. I wanted to build on this and really focus on the Customer Experience. We have 64,000 families who annually entrust us to help with the stressful and emotional change of relocation.
I am evangelical that at Santa Fe we can enhance the Customer Experience when we better understand the emotional journey of our expat customers.”
Q: How will it help Santa Fe employees support expats on their relocation journey?
“Different people cope with change in different ways and indeed those on a relocation journey may have varying levels of excitement and trepidation. This book takes the reader on the full journey. Up front there are some provocative thoughts such as “What is home”. This sets the context and the priorities of the move. A Great Move steps through all of the elements of the journey with stimulating real life stories to bring the key learnings home. We see the book as the beginning with blogs, roadshows, and advice in our assignee apps all being created. Excitingly it is also going to be part of Santa Fe’s annual DNA and Values engagement workshop with all colleagues in our 96 offices worldwide.”
Q: How has the book helped you with your upcoming relocation to Singapore?
“I am moving with my family at a time that all the textbooks say is a great time for children to benefit from the experience. The reality is that there is still lots to do and it is still emotional for everyone involved especially as we love where we live today. My move came from a career opportunity for me. There is much advice in A Great Move around how to think about priorities and support other family members.”
Q: Were there any experiences in the book you can relate to?
“The most poignant part for me was the discussion around “What is home for you?”. I thought I was quite content with my life. My main requirements for a great home have been about having space, a view, and a safe place for our boys to run free. The book made me think harder about other emotional elements and raised my awareness of my wife’s views. Sara has some clear ideas about what home means and it has always been very important to her. This book helped me realise that there has never been a more important time for me to fully connect with her on this.
Our relocation is still in progress but we think we will potentially live close to a waterway. This waterway threads its way through the city through many interesting areas. Also cycling, walking, eating and drinking are all possible along it’s length. Therefore we think this will give us a sense of place, an invitation to explore, a route to find space, and an anchor in an otherwise unfamiliar city. It reminds us of our proximity of the Thames in the UK. Whilst being uniquely different we have great memories of parties, walks, pub meals, and boat trips. We look forward to creating some new ones around a different waterway.”
Q: How do you think the book fits in with Santa Fe Relocation’s audience and values?
“Three main groups make up our audience:
1. Santa Fe colleagues strive every day to make the journey of our busy assignee’s and their families lives better. This book enables our colleagues to connect our DNA and Values more directly with the relocating families’ emotions and situations. Therefore the Santa Fe team will be more prepared to serve our assignees. This applies to assignees who are supporting on a Visa, a Home Search, or a storage solution.
2. Whether it is a corporate or individual programmes, our current and potential assignees will benefit from the book’s emotional support. Our associated activities give, and appreciate the practical advice in A Great Move.
3. The book will give a language and a fresh framework to enable closer working with our partners and advocates. It will also give a fresh framework for current and potential Global Mobility professionals that we work with to relocate assignees worldwide.
A Great Move is available from June 28th 2018 here.
A Great Move was featured on the Financial Times’ FT business books of the month: June edition – read the review here.
To read more of Katia’s blogs click here.
To visit Santa Fe’s website click here.
Posted by Francesca Stainer
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