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Wonder Women
Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. Katy Mousinho’s and Giles Lury’s Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich, Greene.
There are also interviews with Edwina Dunn OBE – the co-founder of Dunnhumby and the data behind the Tesco Clubcard; Helle Muller Peterson – Senior Vice President, Arla Foods Denmark and previously the only female country CEO in Carlsberg, plus many more. Mousinho and Lury pull together their findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.
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GaYme Changer
The LGBT+ community has experienced a stunning development in a short period of time: yesterday marginalized, stigmatized, and criminalized, now champions of creativity, diversity and innovation in a highly competitive world. In addition, corporate social responsibility and ethical demands for inclusivity have become economic directives that every organization would like to attain. The struggle of recognition is not over yet, but in workplaces and markets, gay, lesbian, transgender, bisexual and queer individuals have become symbols of diversity and economic power – true GaYme Changers developing the global economy faster and for the better.
Illustrated by fascinating stories around individuals, companies, nonprofits and a fast-growing cohort of organizations, Jens Schadendorf has traced the LGBT+ community and an increasing number of their allies from across the globe to discover the start of a revolution. Supported by up-to-date research, he shows that investment in LGBT+ inclusion delivers a powerful return. Always - even in times of hostility, resistance and crisis - it is economically and ethically beneficial for companies and societies and every human being, to let LGBT+ members develop into dynamic forces, rooted in new forms of cooperation and learning for ga(y)me changing results.
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Corporate Social Responsibility Is Not Public Relations
The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business.
The book, Corporate Social Responsibility is Not Public Relations, contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. These interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees.
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Vantage Points
Everyone who holds a position of leadership regardless of their experience or scale, has five key Vantage Points from which they can build positive momentum and high performance. This book introduces these Vantage Points and provides highly practical examples of how leaders can use these in their daily approach to leading teams of brilliant people.
Vantage Points, invites leaders everywhere to consciously broaden their awareness via the exploration of the key Vantage Points. With this heightened awareness, great leaders can learn to focus their attention on their two primary jobs: creating clarity and space for individuals and teams to thrive. Vantage Points is a resource designed to support leaders in becoming more intentional in their actions and human centred interventions to enable and celebrate the shared collective endeavour of their team.
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Build Your Confidence on Stage
Every aspiring speaker has one task: to master their communication and performance on stage. Through 14 years of experience and application, Sabirul Islam has crafted the brand Build Your Confidence on Stage –a four pillar learning journey providing you with the tools and techniques to improve your passion and make money while doing so. Islam explains the four pillars of public speaking to instil a performance mindset in aspiring; learning to control your content, message and the manner of presentation.
Build Your Confidence on Stage covers The Speaker’s Psychology; The Principles of Public Speaking; The Performance Masterclass; and The Profession of a Public Speaker. These pillars will demonstrate how to overcome fear and anxiety, break general norms and stereotypes, analyse the pre, during and post-performance techniques, master the discipline and its practise before you begin to convert everything you’ve learnt into forming a lifestyle speaking career.
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Huawei Stories: Spirit
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,o00 employees all around the world is nothing short of extraordinary.
This book explores the spirit of Huawei. Through a series of personal stories told by Huawei employees, we gain a unique perspective on the extraordinary dedication and perseverance of the individuals that form the culture and spirit of the company, and which is the very foundation of Huawei's immense success as one of today's leading technology companies. As Ren Zhengfei remarked, "Huawei will move the world forward and set new standards", and the company's spirit is very much the driving force behind that.
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Huawei Stories: Adventurers
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,o00 employees all around the world is nothing short of extraordinary.
This book provides a unique look into Huawei's consumer electronic business (ranging from mobile phones to laptops, tablets, cameras and other smart devices) - in particular, the individuals ('adventurers') whose excellence and invention enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary vision, dedication and perseverance required for companies to succeed in the highly competitive and uncertain world of consumer electronics. In all of this, the company's mission is to make Huawei the first choice and most trusted smart device brand in the world.
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Elemental Change
‘You never step in the same river twice.’ Our intensely interconnected world never stops evolving. Amid the chaos of intended and unexpected consequences we’re expected to lead a change initiative. We have to learn fast, as its already started.
This highly practical, human and humorous book shows us how to makes complex change attainable – organizational, professional or personal
– whether you have years of experience or are facing your first major challenge. It helps us think about what change is and means, how we prepare for it and what we do to make it successful. It may just be the most readable book about change yet.
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Leaders in Lockdown
Leaders in Lockdown is a unique insight from the women and men who were on the front line of leading the business world’s fight against COVID-19. From New York to Singapore to Hong Kong to the City of London, it captures a remarkable moment in time – when the global economy was brought to a shuddering halt in the struggle to contain a deadly pandemic. These first-hand accounts of 100 days of lockdown tell stories of leadership in a crisis. They also share the wisdom of some of the world’s most thoughtful business leaders as they predict how the world will change because of COVID-19.
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People-Centric Management
Today’s dynamic business environment requires new ways to man- age, lead, work, and organize. Traditional paradigms of efficiency, agency theory, transactions and scale are replaced or augmented with principles that focus on people, self-organization, and purpose for greater innovation and growth.
To expand on his previous books, Lukas Michel presents new research, practical applications and the experience with People- Centric Management, agile organization and work on the system to establish new management where people unlock their talent, master greater challenges and perform at their peak.
The book offers the legendary People-Centric Diagnostic that forces the reader to decode and rethink the many assumptions underlying their management model and systems. In combination, the people-centric model, the three-step process and action agenda will help executives establish leadership everywhere to succeed in a dynamic environment.
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Binge Marketing
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.
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The New Ism: Social Entrepreneurship
There’s a lot going wrong in the world: climate change, war, inequality, divisive politics. It can be hard to see a way out of the issues we face. But social entrepreneurs across the world are addressing these big problems in innovative ways: The New Ism seeks to build their innovations into the fabric of modern society, creating a new, more sustainable and inclusive global system.
Social Entrepreneurship, the first book of a series on how society can learn from social innovators, authors Mel Young and Alexandra Matthews demystify what it means to be a social entrepreneur and explore how their work could help us all to create a sustainable, inclusive world where humans live within the means of the planet and all life can thrive. Through their podcast interviewing social innovators and disruptors, and Mel’s experience as a leading social entrepreneur himself, they have a unique vantage point on what could be the key to a brighter future.
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