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The Smart Branding Book
This concise, practical guide by the author of the bestseller The Smart Marketing Book provides insights and inspiration for you to build a profitable and resilient brand.
The Smart Branding Book is for entrepreneurs, students, marketing professionals and anyone interested in why brands are valuable and how they are created. It introduces all key brand-building concepts and frameworks, brought to life by examples from the world’s most successful brands.
The author’s trademark, hand-drawn illustrations are the book’s stand-out feature. They make complex ideas easy to understand and help readers remember and apply the principles of effective branding.
Author: Dan White
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Retail Reset
New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms – these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel.
They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.
Authors: Dimas Gimeno & Luis Lara
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In Search Of Time
We talk about time all the time; in fact, it is the most used noun in the English language. Yet, we have a very limited understanding of what time really is and find it difficult to explain it. The clock itself has become essential in our lives and having a shared idea of what time is has been critical for the evolution of our societies.
However, time also comes with frustrations: we never seem to have enough of it during our busy days, we are bothered about our big life clock ticking too fast, and we are saddened by the lack of long-term considerations by decision makers. So, can we somehow maintain the good aspects of time and deal with the bad, by gaining a better perception of what time really is? This book looks at time through ten lenses in order to grasp a better understanding of it, as well as laying out the benefits of getting rid of our self-imposed bad time habits.
Author: Jacob Dahl
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The A-Z of Business Bullshit
Best-selling author Kevin Duncan presents the world’s most comprehensive collection of total bullshit, diligently collected over 40 years.
His incisive take on all this boardroom nonsense lifts the lid on the truth behind business vocabulary, and tells us what people are really trying to say.
Author: Kevin Duncan
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Running On Empty
Three out of five workers across the world say they feel burned out. A 2020 study claims that the figure is in fact three in four. Over the past 24 months, our relationship with work has changed beyond recognition. On one side, employees are now looking for more choice, flexibility and freedom than ever before and statistics show that if they don’t get what they want, they are prepared to vote with their feet. On the other, employers across all industries and job roles are currently facing mass resignations, with 3.6 million US workers resigning in May 2021 alone. With such a background, organizations are now being forced to take burnout among their workforce more seriously.
This book offers a story-based exploration of a growing risk and some real and deep practices that seek to improve the human experience of the present-day workforce and make organizations more viable for the future. The authors look at the current burnout situation from a lens of discovering and seeking to heal some of the root causes of workplace despair. The book gives the reader a sense of when burnout is happening or imminent and suggests human and radical inroads for prevention and healing.
Authors: Amy Bradley & Katherine Semler
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The Brain Book
Your brain is your most valuable asset, and yet we are taught so little about it. The one thing that’s involved in all your feelings, thoughts and actions, and you’re never given the manual. Consequently few of us realize our potential.
Recent developments in neuroscience demonstrate that your brain is like a muscle; you can increase your brain power, and even change and develop your brain over time. Grounded in scientific research, this book gives you 50 ways to get more from your brain. You’ll gain an understanding of how your brain works and how you can boost your mental performance. You’ll discover how to improve your focus and memory, and how you can enhance your problem-solving skills. You’ll even learn how you can program your brain and keep it younger for longer.
Author: Phil Dobson
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The Strengths Book
It’s human nature to focus more on our weaknesses because we are programmed to be alert to risks in our environment. We end up focusing on what isn’t working, often overshadowing all the positives. But what if you focused on and played to your strengths instead?
This practical and short book aims to revolutionise your life by helping you to identify what exactly makes you happy so that you will make the right choices; decide whether a job, activity or course is right for you; and understand why things seem to flow with some activities and some people, and not others. Knowing these things about yourself and spending more time on what really energises and fulfils you – your strengths – will ultimately lead to a happier and more successful life.
Author: Sally Bibb
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The Smart Thinking Book
Plenty of people are intelligent and have the right qualifications. But in business, to be successful, you also have to be smart and creative. This book contains 60 pieces of distilled wisdom to help you think smartly and creatively, and to enable you to stand out from the others.
By the author of the bestselling The Diagrams Book (published in 14 languages), each piece of advice can be read in one minute or the entire book in one hour. Divided into six main sections (Growth, Communication, Innovation, Creativity, Relationships and Thinking), this powerful little book draws from a range of disciplines and perspectives to enable readers to transform the way they approach work and life.
Author: Kevin Duncan
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The Creative Thinking Book
Creative thinking is about finding a way of looking at problems or situations from a fresh perspective, and then to conceive of something new or original. A creative person has clever and original ideas, and that all starts with firing up your imagination. It’s through your imagination that you produce and simulate novel objects and new ideas, images or concepts.
The good news is that everyone is capable of thinking creatively – as human beings, it is within our nature to do so. Through a mixture of anecdotes, stories and practical methods, this book is designed to help you understand what creativity is and how to unleash and apply your inner creativity.
Author: Neil Francis
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The Diagrams Book
People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 60 of the most useful diagrams, which are used by the smartest managers and entrepreneurs globally, to aid their problem-solving and thinking.
Triangles and pyramids, grids and axes, timelines, flows and concepts – the 60 diagrams are each visually presented, and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.
Author: Kevin Duncan
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The Ideas Book
Ideas are the fuel of business, work and your career – it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and the smartest managers and entrepreneurs globally to help them think of and create great ideas.
Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 methods are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.
Author: Kevin Duncan
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The Wrong Manager
As a manager or executive, you don't want to make mistakes. You want to make the right decisions that will help your career and business progress. However, no one is free from making mistakes, especially as the world and business becomes ever more complex. In fact, most managers and executives make their decisions without being aware of the clues that separate the right decisions from the wrong ones.
This book unravels the mystery that lies between success and failure, focusing on management mistakes. It uncovers the reasons behind most decision errors and shows how to deal with them successfully. It proposes a better approach to goal setting, risk assessment, context analysis, information processing, number crunching and personnel management. It also gives the keys to overcoming the long list of cognitive biases that managers suffer from (whether they know it or not). The book is written from the diverse and rich experience of the author and is based on the examples of dozens of real business mistakes.
Author: Marce Fernández
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