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The Whole Marketer
As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.
Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams and training hundreds of marketers at varied stages of their career to achieve formal qualifications.
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Li Ka-Shing & Cheung Kong Holdings
Nicknamed ‘Superman’, Li Ka-Shing is one of the most influential entrepreneurs in Asia. Born in 1928 in Chiu Chow, south-eastern China, Li left for Hong Kong with his family to avoid the perils of war. Forced to leave school before the age of 15, he worked in a plastics factory before starting his own company. Today, he is the 11th richest person in the world and his company, Cheung Kong, is influential in many sectors (including transportation, real estate, financial services, retail and energy). This is the story of an outstanding entrepreneur whose rise is legendary.
China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. The “China’s Entrepreneurs” series examines the major contribution to this development made by China’s leading private entrepreneurs and companies.
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Robin Li & Baidu
China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.
In 2000, Robin (Yanhong) Li founded Baidu and turned the company into the largest Chinese search engine (with over 80% market share by search query) and the world’s second largest search engine. In 2005, Baidu completed its IPO on NASDAQ, and in 2007 became the first Chinese company to be included in the NASDAQ-100 Index. This book is the story of the rise of Robin Li and Baidu, which is integral to the story of China’s vast internet economy.
Author: Guo Hongwen
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The Ethical Business Book (new edition)
This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical. If you are a business owner or leader, it will provide you with the tools to make a difference. if you work for an organization that needs change, it will give you the ammunition you need to lobby the decision makers and present a compelling case for long-term sustainability,
Author: Sarah Duncan
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Sun Tzu’s The Art of War
Only enter the battles you know you can win. Know how to deceive the enemy - appear weak when you are strong, and strong when you are weak. These are some of the key principles from The Art of War, the definitive text on military strategy and warfare, written by the Chinese general Sun Tzu around 500 BC. This book by Sam Hua, bestselling author on Ancient Chinese philosophy and wisdom, provides today's reader with a thorough understanding of The Art of War, both in its original context and how it can be applied in modern times.
Author: Sam Hua
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The Smart Thinking Book 5th Anniversary edition
This book contains over 70 pieces of distilled wisdom. Read each piece of advice in one minute or the whole book in an hour. It's ideal for running strategy sessions. Growth, communication, innovation, creativity, relationships and thinking are all covered, with 12 pithy provocations for each area.
This fifth anniversary edition celebrates sales of 50,000 worldwide and includes brand new material in every section. The Smart Thinking Book has been translated into seven languages. Kevin Duncan is a business adviser and marketing expert. As a bestselling author, he has sold over 250,000 copies worldwide. Find out more at thesmartthinkingbook.com.
Author: Kevin Duncan
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The Values Economy
The exponential rate of change and disruption in the world mean that the traditional organization-structure led approach is no longer fit for purpose. In this book, The Values Economy, the authors explain how the three primary influencers of Choice, Communication and Control have created a new paradigm that they refer to as the ‘Values Economy’. Leaders of organizations can survive and thrive in this brave new world by implementing a tried and tested, detailed methodology which can be applied in any setting.
The core principle is alignment, with a specific focus on the areas of brand identity, employee engagement and customer experience. This helps to establish a sense of shared values with all stakeholders and equips the organization with the agility needed to deliver sustained performance in a dynamic business environment where disruption is the new normal. The authors’ combined Baby Boomer and Gen Z perspective provides a compelling, irresistible blend of sharp insight, operational know how and pragmatic hopefulness, bringing the theory to life with a range of case studies from different sectors, sizes and stages of maturity.
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Wonder Women
Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. Katy Mousinho’s and Giles Lury’s Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich, Greene.
There are also interviews with Edwina Dunn OBE – the co-founder of Dunnhumby and the data behind the Tesco Clubcard; Helle Muller Peterson – Senior Vice President, Arla Foods Denmark and previously the only female country CEO in Carlsberg, plus many more. Mousinho and Lury pull together their findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.
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GaYme Changer
The LGBT+ community has experienced a stunning development in a short period of time: yesterday marginalized, stigmatized, and criminalized, now champions of creativity, diversity and innovation in a highly competitive world. In addition, corporate social responsibility and ethical demands for inclusivity have become economic directives that every organization would like to attain. The struggle of recognition is not over yet, but in workplaces and markets, gay, lesbian, transgender, bisexual and queer individuals have become symbols of diversity and economic power – true GaYme Changers developing the global economy faster and for the better.
Illustrated by fascinating stories around individuals, companies, nonprofits and a fast-growing cohort of organizations, Jens Schadendorf has traced the LGBT+ community and an increasing number of their allies from across the globe to discover the start of a revolution. Supported by up-to-date research, he shows that investment in LGBT+ inclusion delivers a powerful return. Always - even in times of hostility, resistance and crisis - it is economically and ethically beneficial for companies and societies and every human being, to let LGBT+ members develop into dynamic forces, rooted in new forms of cooperation and learning for ga(y)me changing results.
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Corporate Social Responsibility Is Not Public Relations
The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business.
The book, Corporate Social Responsibility is Not Public Relations, contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. These interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees.
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Vantage Points
Everyone who holds a position of leadership regardless of their experience or scale, has five key Vantage Points from which they can build positive momentum and high performance. This book introduces these Vantage Points and provides highly practical examples of how leaders can use these in their daily approach to leading teams of brilliant people.
Vantage Points, invites leaders everywhere to consciously broaden their awareness via the exploration of the key Vantage Points. With this heightened awareness, great leaders can learn to focus their attention on their two primary jobs: creating clarity and space for individuals and teams to thrive. Vantage Points is a resource designed to support leaders in becoming more intentional in their actions and human centred interventions to enable and celebrate the shared collective endeavour of their team.
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Build Your Confidence on Stage
Every aspiring speaker has one task: to master their communication and performance on stage. Through 14 years of experience and application, Sabirul Islam has crafted the brand Build Your Confidence on Stage –a four pillar learning journey providing you with the tools and techniques to improve your passion and make money while doing so. Islam explains the four pillars of public speaking to instil a performance mindset in aspiring; learning to control your content, message and the manner of presentation.
Build Your Confidence on Stage covers The Speaker’s Psychology; The Principles of Public Speaking; The Performance Masterclass; and The Profession of a Public Speaker. These pillars will demonstrate how to overcome fear and anxiety, break general norms and stereotypes, analyse the pre, during and post-performance techniques, master the discipline and its practise before you begin to convert everything you’ve learnt into forming a lifestyle speaking career.
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