Showing 109–120 of 172 results
Author: Mark Edwards
Author: Simone Andersen
More than ever, organizations need dynamic strategic leaders who can think unconventionally beyond the boundaries of the âcore businessâ and recognize nascent market signals in an era when organizations must look far afield to identify growth opportunities.
Drawing on Dr Kuhnâs ground-breaking research on strategic mindsets conducted at Columbia University, as well as his years of experience helping executives elevate their thinking and reinvent their businesses, Beyond the Mirage sheds light on the fundamental shifts in language, lens and mindset that are needed to cross the chasm from operational management to strategic leadership. Packed with dozens of real-world examples and uplifting leadership portraits, Beyond the Mirage offers generations of leaders a touchstone text that paints a compelling picture of what it means to think and lead strategically, and provides proven principals and tools for escaping the operational trap of today to create the growth of tomorrow.
Author: Jeffrey Kuhn
Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age.
This groundbreaking piece of writing comprises insights, examples and intelligence to help marketers more effectively connect with aging consumers to realize the fast business growth associated with this massive but under-leveraged target market. It is based on innovative, new (young) thinking about aging and what it means to be âoldâ, contains reasons why â70 is the new 50â as well as the implications for marketers in responding in order to leverage and build existing and new brand franchises
Author: Peter Hubbell
It enables you to get exposure in the public domain and can mean a seal of approval being given to your ideas by the masses. Developed from crowdsourcing â where people get together to generate ideas and solve problems â crowdfunding is an extension of this, only now the crowd add money (funding) to a project. It offers investment solutions to project needs in all sorts of fields, from apps to zoos.
This book provides unrivalled explanations and frameworks to help any entrepreneur or business to prepare and execute a successful crowdfunding campaign and raise the capital they need. It contains expert insights and advice from the major players in the sector, including the leading crowdfunding sites, on how success can be achieved.
Author: Chris Buckingham
Communicate what you stand forÂ by telling a better storyAuthor:Â Mark Masters Marketing has changed moreÂ in the past 20 years than anyÂ other business discipline. So whyÂ are we relying on the same-oldÂ textbooks? Why do businessÂ owners still think that shoutingÂ louder than the competition isÂ the answer to longevity? The old marketing way, whereÂ we were encouraged to spendÂ more on advertising and to beÂ seen, is dead. Marketing wasÂ about interrupting the masses,Â but times have changed. TheÂ only differentiator we have, asÂ businesses, are the stories we tell.
Taking theÂ organization from theÂ industrial era toÂ the age of ideasAuthors:Â Dr Mark Powell and Jonathan Gifford My Steam Engine is Broken calls onÂ a fresh generation of organizationalÂ leaders to stop trying to fix a brokenÂ and outmoded structure, and to createÂ new, successful working structuresÂ that work with, not against, peopleâsÂ natural modes of behaviour. The authors explore the way in whichÂ the Steam Engine organizationalÂ model is no longer offering jobÂ satisfaction to its members preciselyÂ (and paradoxically) because membersÂ are not being enabled, and are oftenÂ being prevented, from deliveringÂ what the organization most needsÂ from them: self-direction, innovation,Â leadership and heartfelt commitment.
This is the story of Illustrator and art director Ben Tallonâs journey fromÂ his childhood hobby of drawing, to a freelance career working with theÂ worldâs most glamorous clients in illustration, graphic design, music, lmÂ and television.
Luckier by DesignAuthors:Â Nigel AndradeÂ andÂ Peter Munro Critical Capabilities for Australia's Continued Economic Success Australia has written one of the mostÂ remarkable economic growth storiesÂ of the century and is now poised toÂ shape its futureânot out of crisis butÂ out of opportunity.
Building the Perpetually Innovative CompanyAuthors:Â Kai Engel, Violetka Dirlea, Stephen Dyer and Jochen Graff.
Masters of Innovation is the manual for creating a sustainable innovative organization â because innovation is not an art. Itâs a capability. The past 15 years have brought a flood of how-to books about innovation, most of them stuffed with stories of startling eureka moments and charismatic leaders. These stories have little to teach business leaders their own innovation capability. But Masters of Innovation clearly and concisely explains how managers make innovation more than just a âbreakthrough momentâ.
This book offers the real experience of the worldâs best Innovators. These are not just the hot âtechâ companies of the moment, but companies growing in traditional sectorsâautomotive, train travel, household appliancesâwhere slow growth would be expected. Many have been in business for generations, and still they grow. Being innovative is a repeatable process that can be studied and learned, one that will sustain a companyâs profitable growth for decades.
HOW THE FUTUREÂ CAN BE WONAuthor:Â Lars Tvede
Human creativity has been one of theÂ fundamental drivers of civilizationÂ and progress â solving immenseÂ problems, creating opportunitiesÂ and overcoming enemies like noÂ other force. Often it has baffled itsÂ skeptics by finding new and betterÂ resources, unexpected environmentalÂ technologies and genuinely amazingÂ products that no one had predicted.
However, like so many beforeÂ it, Western civilization is nowÂ suffering from serious internalÂ decay with its bloated public sectors,Â punitive taxes, over-regulation,Â marginalized citizens, stagnation,Â debt, unemployment and pessimism.