Showing 133–144 of 172 results
It's Never OK to Kiss the Interviewer And other secrets to surviving, thriving and high fiving at work.This¬†is¬†a¬†book¬†for¬†anyone¬†who¬†wants¬†to¬†progress¬†and¬†be¬†happy and¬†successful¬†in¬†their¬†working¬†life.¬†Be¬†it¬†school¬†leaver,¬†university graduate¬†or¬†existing¬†employee¬†looking¬†to¬†drive¬†their¬†career forward¬†‚Äď¬†this¬†book¬†offers¬†a¬†refreshing¬†approach¬†to¬†an¬†every¬†day subject;¬†one¬†which¬†is¬†becoming¬†more¬†and¬†more¬†critical¬†as unemployment¬†figures¬†grow.
9 principles and practices to create a wide-awake and productive workplaceAuthor:¬†Shelley Reciniello As the author says: ‚ÄúI have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don‚Äôt understand ourselves and what makes other people tick.‚ÄĚ The Conscious Leader brings you the nine principles and practices needed to create a wide-awake and productive workplace.
Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees.‚ÄúReputation‚ÄĚ can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company‚Äôs reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today‚Äôs highly competitive
Authors:¬†Brian Kalms and Oliver Freestone
In this collection of articles, Elix-IRR‚Äôs retail professionals¬†examine the fundamental changes brought about by the¬†digital consumer and the related shifts in the industry.¬†The articles discuss many of the challenges and opportunities¬†on which our clients seek our advice.
These are not only the fashionable issues of customer¬†insight and multichannel shopping, but also the challenges¬†which arise through organisational change, the drive for¬†supply chain efficiency and the transformation of IT from¬†a back office cost centre to the enabling mechanism for¬†customer interaction and loyalty.
The art of turning uncertainty into opportunityAuthors:¬†Steven D‚ÄôSouza and Diana Renner
In order to thrive in worrying times,¬†this fascinating book proposes we¬†head, uncomfortably, towards the¬†unknown, rather than away from it.¬†By developing a unique relationship¬†with Not Knowing we discover a new¬†way of living, working and succeeding¬†in our modern world.
This book re-frames the concept of Not¬†Knowing, from being in a fearful place¬†of weakness and ignorance, moving¬†to something we must engage with¬†personally. It introduces us to a new¬†paradigm, where Not Knowing becomes¬†an exciting opportunity, where we are¬†no longer limited by what we already¬†know and our habitual reactions tothings that life throws at us, so that¬†deeper knowing can emerge, full of ¬†rich possibilities and wisdom.
What can WWII teach us?
Is it possible to see Hitler as an efficient manager? What would today‚Äôs business schools have to say about Churchill‚Äôs management style? What was going though the minds of leaders when they took decisions that led to thousands of deaths? How did they manage the resultant stress? What strategies were adopted to win battles and campaigns?This book is a history of WWII seen from a completely different perspective ‚Äď that of the businessperson. During 1939-45, ‚Äúmanagers‚ÄĚ of a different kind were facing immense challenges ‚Äď an unprecedented crisis, struggle for world markets, new technologies being used on a mass scale. How they coped and succeeded during this period offers unique and valuable lessons for today‚Äôs business managers and executives. In doing so, the author analyses WWII‚Äôs most famous campaigns, including Barbarossa, Stalingrad, D-Day and Pearl Harbour. Author:¬†Ignacio Gonzalez-Posasa
Author: Juan Mateo
The art of corporate storytellingAuthor:¬†Robert Mighall A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best: establish the human connections upon which trust is build. And this book explains how.
The seven-and-a-half principles for winning bids, tenders and propsalsAuthor:¬†Scott Keyser These days, most companies find themselves having to tender or bid for new contracts and clients. It‚Äôs now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders and proposals. Savvy and practical, the principles are based on the author‚Äôs extensive consulting experience with large and small companies, helping them to win big-ticket, ‚Äúmust-win‚ÄĚ contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.
It seems that, as a race, we humans love a good story. But stories aren‚Äôt just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable ‚Äústory-book‚ÄĚ that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to.
At the same time, research shows that 70% of customers‚Äô brand perception is determined by their experience with the company‚Äôs employees. Moreover, 41% of customers are loyal because of good employee attitude.
This book shows how companies can translate their values and brand into the daily practices and behaviour of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience and leadership, the 31 Practices method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty.
Author:¬†Alan Williams & Alison Whybrow
Author: Andy Law