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Showing 157–163 of 163 results

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Enabling Genius

Definition of “genius”: someone who has exceptionally intellectual or creative power or other natural ability. Doing or creating something truly creative will be the defining feature of success in the 21st century. This requires us to seek out our abilities and the innate resources born to us, raise our performance and fulfil our potential – in other words, to enable our genius. This fascinating book examines the nature of genius in human beings and what it takes to go beyond mediocrity and ordinariness. Written by a leading thinker and consultant in human performance, together with contributions from other experts in the field, the book identifies three specific kinds of genius that are within everyone’s reach: unique individual genius (in a specific discipline, craft or skill set); genius in any discipline, craft or skill set; moments of genius (that occur as spontaneous, unplanned events); and collective genius (the coming together of individuals to deliver something extraordinary).
Author: Myles Downey
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The Green Bubble

The fact is, we are hopelessly addicted to energy. It is the thin glue that holds our civilized world together and life without it would be unthinkable.

Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office and WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubble being created in the energy sector, by governments subsidizing renewable energy investment. He argues that these investments are not sustainable, and makes a case for investment in gas and, controversially, nuclear power.

Alongside the pressure to reduce greenhouse emissions, there is a challenge to find new, renewable energy sources. Many of the current ideas, Wimmer argues, are politically driven. The book also offers an engaging and intelligent analysis of the different energy issues that the world is facing, and how politics has led us in the wrong direction.

Author: Per Wimmer

£19.99 Add to basket
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The Networking Book

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This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects. Author:  Simone Andersen Publisher: LID Publishing ISBN: 978-1-910649-00-8 FORMAT: 180x120mm Bookbinding: Hardback Number of pages: 128  
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The Prisoner and the Penguin

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 
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Brands and Rousers

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.  

Author:  Luis Gallardo

 
£18.99 Add to basket
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Creative 4Cast

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna  
£14.99 Add to basket
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The Art of Shopping

How we shop and why we buy
Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world's leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever. Author:  Siemon Scamell-Katz  
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Showing 157–163 of 163 results

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