The Networking Book
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The Prisoner and the Penguin
Author: Giles Lury
Brands and Rousers
Author: Luis Gallardo
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Creative 4Cast
A New Solution for the Future of Advertising
This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna