Simon Tyler shares his insights into the impact we make in our every day lives through our appearance, in an extract from upcoming The Impact Book:
I haven’t yet worked with an international secret agent (to the best of my knowledge…), but I am inspired by 007’s impeccable dress sense and by how the character seemed to take full advantage of the secret behind clothing. Choice of clothing profoundly impacts your performance, confidence, business decision-making, effective- ness and your ability to perform at the highest level. Always dress to the tone of the occasion and, if in doubt, follow James Bond and dress with elegance. It’s always better to apologise for being over-dressed than under-dressed!
Modern society is still littered with traditional dress codes and ‘uniforms’ that act as golden tickets for events, societies, clubs and invitations. Consider the ‘black or grey full morning dress’ required for men to attend Royal Ascot and private members’ clubs and restaurants that require diners to wear a jacket and dress shoes. These are non-negotiable standards for entry, dictated purely by clothing. What could be worse than being invited to an event by a client and being refused entry because your clothing lets you down?
Always check in advance, and if you don’t know, ask; it’s not worth losing face or a deal over a sartorial error!
Humans have an emotional connection, often unconsciously, to the clothing we wear: The quality, cut, brand and style, even the practicality and comfort. And these affect your emotions and performance too.
Whether you like it or not, the world judges you on your clothing every single day; it’s commonly believed that we make our decision about people within three seconds of meeting, that’s not long enough for a conversation. You are judged almost entirely on your appearance and your persona.
The ‘power dressing’ concept is widely understood, but not implemented in day-to-day life. Why reserve the feeling of elevation and confidence as well as the impact of ‘power dressing’ for special occasions or ‘big meetings’? Don’t save your best suits or clothes combos for that special event. Upgrade your wardrobe so that every day becomes a special event.
Aim to feel like James Bond every day.
Find out more upon the release of The Impact Book in April 2018.
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