By guest contributor John Auckland, TribeFirst.
I’ve seen a huge range of businesses run crowdfunding campaigns across many different market sectors. I’m often surprised by which campaigns capture the attention and imagination of investors, soaring towards their target like a rocket into space, and which end up faltering midway through. Some of the strongest campaigns on paper can sometimes struggle, whereas others look potentially weaker but do incredibly well.
Last night we celebrated the launch of Sanyin Siang‘s ‘The Launch Book- Motivational Stories To Launch Your Idea, Business Or Next Chapter‘ at the stylish BDG Sea Containers House in Waterloo.
Sanyin Siang, co-founded and leads the Coach K Centre on Leadership & Ethics at Duke University’s Fuqua School of Business. She is a coach and advisor to CEOs , as well as a motivational speaker whose advice is seen in Forbes, Fortune and The Wall Street Journal.
Yesterday evening brought together Sanyin’s fellow Fuqua alumni, managing directors, small business owners, life coaches, financial consultants, banking specialists, authors, friends and family.