Rory Sutherland, Vice Chairman, Ogilvy & Mather UK

“Those few milliseconds of a working life in which you somehow see your world in a wholly new light are infinitely more valuable than the many hours we all spend churning through inconsequential emails. Unfortunately there is no surefire way of generating these priceless moments. Books such as this one, however, will significantly improve your odds.”

“This is like a training camp for people who want to have great ideas.”

“Generating great ideas is the new competitive advantage in a digital world where anything is possible. Kevin’s bite-size techniques are practical and immediate, unlocking the creativity that lies within.”