To celebrate Neil Francis’ book launch of The Entrepreneur’s Book, LID Publishing held an Entrepreneur Masterclass. He was interviewed by Ben Walker, editor of Dialogue journal, to a room of start-ups, entrepreneurs and business minded people.
The evening was held in the beautiful setting of myHotel Chelsea. The interview covered areas such as failure, drive, love and loneliness and why they are important to recognise as an entrepreneur. The questions covered during the evening, and the fascinating, practical and thought-provoking answers are detailed in the book.
Ben Walker questioned Neil Francis about the statistics he quotes in his book. 90% of entrepreneur’s business fails and only 20% will ever try again. However, of those that do try again, 90% have successful businesses.
- Why is failure good for an entrepreneur and what does it teach?
- Do you have any examples of how you turned failure into success and what steps can be taken to ensure that the second try is different and successful?
Neil was also asked how to encompass and ooze love, kindness and compassion in all that you do, from knowing the cleaners’ name to taking an interest in your employee’s personal lives and supporting them.
- Why do you feel ‘love’ is so important and how would you suggest a solo entrepreneur takes this on board when they do not have a team around them?
- What are the practical steps to be taken away from this lesson?
Being lonely is rarely talked about in business. Do you want to explain the story behind how this came to your attention?
- Obviously, your experience story relates strongly to CEOs, as an entrepreneur just starting out or in a small team, how do you see loneliness affecting their entrepreneurialism, how does this impact business and how can entrepreneurs overcome this?
In the book, you talk about a drive and how our endless hunt for satisfaction and the impossibility of achieving it makes a good entrepreneur.
- Could you elaborate on this?
- Is it still important to balance never feeling satisfied with appreciating your success?
About the book
Though entrepreneurs understand the ‘mechanics’ of running a business (how to). However, they don’t always understand the fundamentals which ultimately decide success or failure. Through his own experiences and conversations with 100’s of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the ‘why’ questions. Each chapter starts with a ‘why’ question and focusses on the ‘fundamentals’ required for successful and desire, failure and luck. With an achievable and practical roadmap to success, The Entrepreneur’s Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already ‘in business’.
The Entrepreneur’s Book is available to buy here.
About the author
Author. My second new book ‘The Entrepreneur’s Book: The Crucial Why Questions that Determine Success’ will be published in September (UK) and December (USA)by 2018 by LID Publishing. My first book – ‘Changing Course: Inspiration, Ideas and Insights for Starting Again from the CEO Who Became a Caddie ‘ was published in September 2013 by Hay House. Based on the content of the book, I speak regularly at conferences, seminars and book festivals, coach and mentor business leaders and run workshops.
Chairman, of Pogo Studio a digital agency based in Edinburgh. We specialise in app development, websites, mobile websites, e-commerce, CMS and digital consultancy. www.pogo-studio.com
Director, Company Net. The company I jointly set up nearly 20 years ago and I was the CEO for 10 years. During that time we sold the company to one of our major clients. 2 years later I led the team that bought the company back through an MBO. Company Net was (and still is) a pioneer in developing innovative uses of the internet for businesses and organisations. These days my involvement is as a Non-Executive Director but I am still as passionate about what we do as I as always have been.
The Together Partnership as a Non-Executive Director. 8 years ago I helped set up this charity which promotes business partnerships between Scottish and Rwandan individuals and companies.
Caddie at The North Berwick Golf Club. To cut a long story short 10 years ago I had a stroke and caddying helped my recovery. I still caddie during spring and summer.
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