Although the new year sees a vast majority making goals and resolutions for the upcoming year, approximately 80% of resolutions fail by the second week of February. If you made new years resolutions and they have fallen through, do not fear, here is how to get back on track.
If you need to kickstart your resolutions, Next Is Now is the wake-up call you need.
This book is about not fearing the change but owning it with pleasure and delight. Change is treated as an event – often an unpleasant one – and therefore it is often postponed. However, change is not an event, it is already here and waiting to be addressed.
It’s a lot easier to achieve our goals when we have someone holding us accountable. A trainer, a coach – you know, the person who’s tough on you but doesn’t give up on you. The person who doesn’t let you cut any corners. The one who challenges you to go further than you think you can.
When it comes to embracing change, we need such a trainer. We need someone who won’t allow us to romanticize the past. Someone to remind us that the future is already happening. Someone who makes us stick to our New Year’s resolutions.
Next Is Now is a program that will provide you with the insights, inspiration and tools to embrace the ever-changing world we live in. You will learn to adapt to the times without forgetting the past or losing your connection to your own values. You will learn to view change not as an identity crisis but rather as the natural evolution of the person you already are. This book is divided into three parts. In the first, we’ll explore the reasons why change can seem like such an existential threat. You’ll identify your own ‘change personality’
Bill Taylor, the co-founder of Fast Company magazine comments on Next Is Now in the foreword:
I have spend the past 30 years – first as a young editor at the Harvard Business Review, the as cofounder of Fast Company magazine, now as an author and lecturer – thinking about, writing about, and otherwise wrestling with the hard work of big change. Every so often (and it is, sadly, all too rare), I meet a thinker, or interact with a consultant, or read a book that has a tremendous impact on how I make sense of the forces of disruption that surround us, and illuminates the challenges for leaders who aim to master those forces and renew their organizations. That’s why I stand in awe of Lior Arussy. He is a true ‘triple threat’ of transformation – as a thinker, consultant, and author, his ideas, methodologies and messages amount to a manifesto on the urgency of change and a manifesto for making it happen.
Here’s my first biggest takeway: We are living in a world where ordinary is simply not an option. Lior’s analysis of forces of change, disruption and innovation are really a plea for originality – among companies, brands, and leaders themselves. You can’t do big thigs anymore if you are content with doing things a little better tham everyone else or a little differently from how you did them in the past. The goal is no longer to be the best at what lost of other organizations and people already do. It’s to be the only one who does what you do. What do you promise that only you can promise? What are you prepared to do – for customers, with partners, with your colleagues, with friends – that others simply can’t or won’t do? Those are the questions that help you invent your future – and thta this book helps you to answer.
But they are also, truth be told, questions that make the most of us quite uncomfortable. Which leads to my second big takeaway: The more things change, the more the worries and objections to change remain the same. This book is refreshingly honest about the obstales – both organizational and individual – thta stand between our itellectual recognition of what changes we need to unleash and our psychological and emotional willingness to do what needs doing.
Next Is Now is a powerful tool to help you rethink and reimagine what’s possible, to start learning as fast as the world is changing. I would urge tyou not just to read it, but to highlight it, to wrestle with it, to figure out ways, large and small, to put it to work. This book will make sure that what you kow doesn’t limit what you can imagine.
About the book
Are you open to change? Are you aware of how much change your organisation is facing in the future? The simple truth is that business environments are under constant change, becoming more complex, volatile, and unpredictable day-by-day. Having the ability to prepare and plan for change and not just adapt to it is the only way one can survive in both business and in life. Yet countless studies tell us how difficult it is for individuals and organizations to change. Why? Because change creates an identity crisis which threatens our self-esteem, our sense of financial security and our belief systems.
In this book, author Lior Arussy explores the reasons why we resist change and how to develop a new competence; change resilience. The book provides a step-by-step guide to help us approach change from a point of strength. Through vivid examples involving organizations ranging from Mercedes-Benz, Disney, Kia, Kennedy Center, Zappos, and other Fortune 500 companies, Arussy presents his proven methodology to improve `change resilience’ and help leaders and their employees embrace change with passion and excitement for business success.
About the author
Lior Arussy serves as CEO and President of the Strativity Group. He is one of the world’s authorities on customer experience, culture design, customer centricity and transformation. He is the author of six books including Exceptionalize it! (2015) and Customer Experience Strategy (2010). In addition, he has published over 250 articles in publications including the Harvard Business Review.
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