This week LID Publishing has released the second edition of Winner Takes All by Scott Keyser. The book addresses how to raise your tendering win-rate and ROI and win those ‘must-win’ contracts. The book has already received impressive advanced praise from the following:
“One of the best books I’ve read on the topic. As Scott says, ‘It may only take one good idea well executed to transform your win-rate.’ This book is packed with all of the good and great ideas that have taken me 30 years of bid and proposal management to work out! Have fun finding them and enhoy the successs when you use them.”
Andrew Scott – FCIM, Business Developemnt Director, Buckingham Group Contracting Ltd
“This book is the best book I’ve read on the subject. Every member of my team has a copy.”Nikki Hanford – Head of Business Develeopment, Lambert Smith Hampton
“As a bid professional in a large, multi-disciplinary consultancy, I’ve read most of the top books on writing and managieng bigds. But Winner Takes All is the one I wholeheartedly recommend to all my colleagues. It gives an overview of the sales process but, most importantly, it’s practiacal and incredibly readable, which means it’s never far from my desk. It’s an invcaluable reference tool. I would – and do – high reccommend it!”
Ellie Clare – Senior Bid Manager, RPS Europe
About Winner Takes All
These days, most companies find themselves having to tender or bid for new contracts and clients. It’s now part of the business landscape – companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients.
This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders and proposals. Savvy and practical, the principles are based on the authors’ extensive consulting experience with large and small companies, helping them to win big-ticket, must-win contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, that are seeking to improve their new-business win rate.
About Scott Keyser
Scott is a bid consultant, author and writing skills trainer who helps organisations around the world to compete more effectively for business and win ‘must-win’ contracts. His background includes eight years with Ernst & Young (now EY) and PricewaterhouseCoopers. As a National Proposals Consultant with Ernst & Young in London, he has helped the UK firm to double its tender win rate.
Besides training in bid writing and pitching, Scott offers clients live bid support: he works with the bid team on a live opportunity to tip the odds in their favour through hands-on help, advice and coaching. Scott also trains professional service firms, including three Magic Circle law firms and two of the Big Four accountancy firms.
Winner Takes All is available to buy here.
Posted by Francesca Stainer
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