Last night we celebrated the launch of ‘Naked Banking‘, the book that tells the truth about ‘banks and you’ through the eyes of Stephen Hogg, Director of Commercial Propositions and Paul Riseborough, Chief Commercial Officer at Metro Bank and Karolina Morys, former Head of Retail Products at Metro Bank.
The launch took place at London Review Book Shop in Bloomsbury and was filled with a warm crowd of colleagues, family and friends.
Martin Liu, General Manager at LID UK introduced the trio who then each went onto thanking key people who made the book a reality and talked a little about the book. Paul concluded with ‘nothing says Christmas like a book on retail banking.’
The following is an exclusive extract from new release, Reinventing Customer Engagement by Peverelli and Reggy de Feniks. This foreword from ING Group CEO, Ralph Hammers, sets out why, exactly, it is of upmost importance for financial institutions to place customer engagement at the top of their list of priorities.
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It sounds strange, but the financial crisis which began in 2008 may have been a blessing in disguise for the banking industry. It forced banks to rethink their business models. Being big and global wasn’t necessarily beautiful anymore. It forced us to rethink how we could be more relevant to the customer.