The Smart Branding Book
This concise, practical guide by the author of the bestseller The Smart Marketing Book provides insights and inspiration for you to build a profitable and resilient brand.
The Smart Branding Book is for entrepreneurs, students, marketing professionals and anyone interested in why brands are valuable and how they are created. It introduces all key brand-building concepts and frameworks, brought to life by examples from the world’s most successful brands.
The author’s trademark, hand-drawn illustrations are the book’s stand-out feature. They make complex ideas easy to understand and help readers remember and apply the principles of effective branding.
Author: Dan White
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Retail Reset
New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms – these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel.
They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.
Authors: Dimas Gimeno & Luis Lara
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In Search Of Time
We talk about time all the time; in fact, it is the most used noun in the English language. Yet, we have a very limited understanding of what time really is and find it difficult to explain it. The clock itself has become essential in our lives and having a shared idea of what time is has been critical for the evolution of our societies.
However, time also comes with frustrations: we never seem to have enough of it during our busy days, we are bothered about our big life clock ticking too fast, and we are saddened by the lack of long-term considerations by decision makers. So, can we somehow maintain the good aspects of time and deal with the bad, by gaining a better perception of what time really is? This book looks at time through ten lenses in order to grasp a better understanding of it, as well as laying out the benefits of getting rid of our self-imposed bad time habits.
Author: Jacob Dahl
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Regardless of what stage in your career you are at, job interviews are often stressful.
Laura Autumn Cox shares four simple strategies to help nail any job interview.
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We talk about his new book, The Smart Branding Book, and how to build a strong and resilient brand.
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In their latest article, authors of Retail Reset, @GimenoDimas & Luis Lara, reveal the four waves of change in retail.
➡️ Read now: https://t.co/5liTLDK123
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Jacob Dahl, author of In Search of Time, explains how time plays a significant role in those innovations.
➡️ Watch now: https://t.co/S2KKXap77v
#time #businessbooks
The Smart Branding Book is a concise, practical guide by the best-selling author @DanWhiteMB, which provides insights and inspiration for you to build a profitable and resilient brand.
➡️ Get your copy: https://t.co/Kf4NWrM2fr
#branding #marketing #marketingbook https://t.co/CzQBeoMKo1
