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Fair Talk
Employees around the world are deprived of honest objective feedback, and the higher you go in the organisation, the less feedback you are going to get. Researchers confirmed that the less facetime employees have with their managers, the more impact seeking and receiving feedback will have on their performance.
Gorbatov and Lane propose a simple, systematic approach to giving fair and honest feedback, in ways that improve performance and prove that, if done properly, feedback simultaneously improves performance while engaging and developing employees.
Author: Sergey Gorbatov & Angela Lane
ISBN: 978-1-912555-09-3
FORMAT: 216x135mm
Bookbinding: Paperback
Number of pages: 240
£12.99
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Super Signs
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious.
This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.
Author: Sam Hua & Nan Hua
Publisher: LID Publishing
ISBN: 978-1-912555-18-5
FORMAT: 234x156mm
Bookbinding: Hardback
Number of pages: 272
£19.99
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Geofusion
We are living in a unique ’geo’ age, where geography is appreciated again. The 21st century encompasses political and economic games where the multipolar world, a new world order and a new value system combine to develop new actors and new industries. Business leaders are focusing more and more on global social issues, putting pressure on international political decisions such as locating the network hubs of creativity and innovation in many aspects of the world economy and culture.
The 21st century is the era of knowledge and creativity where education and innovation are the most important investments. Knowledge is the currency of the future. When drawn with knowledge, the map of the 21st century can be utilized to discover and
understand this new world. This book helps to explain how ‘Geofusion’ provides the opportunities that can give lasting value to the world.
Author: Norbert Csizmadia
Publisher: LID Publishing
ISBN: 978-1-912555-21-5
FORMAT: 234x156mm
Bookbinding: Hardback
Number of pages: 272
£19.99
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