Quick View
Positive Male Mind (Pre-order)
Mental health problems affect both men and women, in fact, every one in four of us. However, it has been widely accepted for some time that men are much less likely to seek help from a doctor or mental health specialist, as they traditionally expect themselves to be competitive and successful, tough and self-reliant and can find it difficult to admit that they are feeling fragile and vulnerable.
This book aims to build on the current progressive movement by supporting men and those that care about them - be that a partner, friend, family member or colleague - by providing insight, advice, and tips on what can be done at a very practical level to make men's mental health much more positive.
Author: Shaun Davis & Andrew Kinder
Publisher: LID Publishing
ISBN: 978-1-911498-797
FORMAT: 180x120 mm
Bookbinding: Hardback
Number of pages: 128
£9.99
Add to basket
Quick View
Living Brands
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life.
By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.
Author: Constantinos Pantidos
Publisher: LID Publishing
ISBN: 978-1-911498-797
FORMAT: 234x156 mm
Bookbinding: Paperback
Number of pages: 456
£24.99
Add to basket
Quick View
The Talent Brand
Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand.
Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.
Author: Jodi Oridioni
Publisher: LID Publishing
ISBN: 978-0-9987278-1-3
FORMAT: 234x156 mm
Bookbinding: Hardback
Number of pages: 192
£19.99
Add to basket
