Quick View
Madison Avenue Manslaughter 3rd Edition
The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions.
Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Michael Farmer
ISBN: 978-1-912555-12-3
FORMAT: 216x138mm
Bookbinding: Paperback
Number of pages: 224
£12.99
Add to basket
Quick View
Work and Days
We may have advanced technologically and scientifically, but when it comes to raw intelligence we have progressed no further than the Greeks and the Romans. And when it comes to business and strategy, Greece and Rome could well be called the 'Mothers of Invention'. We know the Ancient Greeks and Romans through their warfare, construction, science, oratory, technology, philosophy, drama and literature. But there were businessmen too. Traders, shopkeepers wholesalers, accountants, commercial travellers and so on. In this exciting new book we encounter famous names like Homer, Plato, Aristotle, Herodotus, Euripides, Cicero, Julius Caesar and Marcus Aurelius as well as many other clever thinkers from the past whose views on how to get through the working day are so contemporary you d think they were written yesterday.
You'll discover an amazing emphasis on self-development, leadership techniques, the best use of time and the importance of caring for both our physical and mental health. Each day there is a small piece of wisdom from over one hundred of the world-class strategists, proven leaders, inspirational innovators, smart writers and successful power-brokers from the period of history that first taught us how to think and then taught us to lead and manage.
Author: Andy Law
ISBN: 978-1-912555-10-9
FORMAT: 216x138mm
Bookbinding: Paperback
Number of pages: 368
£14.99
Add to basket
Quick View
Nine Squares
Vision, value, growth, and well-branded acumen have, according to Ole Bentzen, never been more important than now, where digitalization sets the agenda in the world of business.
Nine Squares is a guidebook for leaders who wish to invest in their people as well as their customers. In order to succeed as a leader, creating calmness, having a sense of direction, communicating clearly, and getting the right results is the key to your energy. The combination of these four strengths make the core message of this guidebook. This model may be able to assist managers and businesses in getting back on track, remain on track, or get ahead as a unique and innovative business with well-defined targets, vision, and brand.
Author: Ole Bentzen
ISBN: 978-1-912555-20-8
FORMAT: 152x152mm
Bookbinding: Flexibound
Number of pages: 128
£9.99
Add to basket
