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The Entrepreneurial Myth
The Entrepreneurial Myth explains how business creators are turned into all-powerful, never-fail gurus as they shoulder the collective necessity for enterprise. The Myth skews public policy, damages entrepreneurs' mental health, amplifies business failure rates and undermines our economies.
Based on analysis spanning thirty years, this book challenges the pervasive influence of the Entrepreneurial Myth and introduces the reader to Business Curation, an exciting new way to build businesses. It is a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Entrepreneurship - with all its griefs, glories and possibilities - belongs to us all.
Author: Louise Nicolson
Publisher: LID Publishing
ISBN: 978-1-912555-08-6
FORMAT: 216 x 135mm
Bookbinding: Paperback
Number of pages: 240 pp
£12.99
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The Conscious Effect
Business, Coaching, Entrepreneurs, Human Resources, Leadership, Management, Natasha Wallace, Positive Change, Psychology, Well-being
The Conscious Effect focuses on reconnecting leaders with both their people and themselves. It awakens the awesome potential in organizations through an emotionally intelligent, people-first approach, which places employee and leadership wellbeing at its heart, and helps leaders to become more consciously aware of what's going on within and around them.
If leaders take better care of themselves and their people, they will run more socially responsible businesses that can leverage the full potential of their employees. The book weaves together practical knowledge of behavioural science so that leaders understand what to do and why it works.
Author: Natasha Wallace
ISBN: 978-1-912555-07-9
FORMAT: 216 x 135mm
Bookbinding: Paperback
Number of pages: 240 pp
£12.99
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Make it All About Me
Business, Colin Shearer, Creativity, Digital, Entrepreneurs, Innovation, Marketing, Rasmus Houlind, Strategy
The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability.
The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Author: Rasmus Houlind & Colin Shearer
ISBN: 978-1-912555-14-7
FORMAT: 234 x 156mm
Bookbinding: Paperback with flaps
Number of pages: 456 pp
£19.99
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