Showing 13–20 of 20 results
Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to.
At the same time, research shows that 70% of customers‚Äô brand perception is determined by their experience with the company‚Äôs employees. Moreover, 41% of customers are loyal because of good employee attitude.
This book shows how companies can translate their values and brand into the daily practices and behaviour of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience and leadership, the 31 Practices method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty.
Author:¬†Alan Williams & Alison Whybrow
Author: Andy Law
The emerging alternatives to Western brands: From Istanbul to Indonesia
This book charts the emergence of a vibrant new type of brand from the emerging markets. This new type of brand is Made With ‚Äď more concerned with design, community and fusion ‚Äď rather than the classic Western brand that is ‚ÄúMade by‚ÄĚ (by Coco Chanel or Steve Jobs) based upon the cult of the ego, icon, author and personality. Through following the inside story of these brands, the reader gets an insightful access into these newly emerging societies, their values and aspirations.
The region which this book covers is the Islamic Interland, taking in interviews with leading brand creators in locations including Istanbul, Beirut, Dubai, Jordan, Jakarta and many others across the Middle and Far East. In these pages you will meet the producer of a TV show that was a hit in 53 countries, Obama‚Äôs State Representative to the Muslim World, pioneers of the Arabic Web scene involved in $100m+ deals, social venture pioneers and activists, secular democrats and hijab wearing fashionistas, and a full cast of fabulous creative designers, entrepreneurs and artists in many different creative fields.
Author: John Grant
Why is it that some companies/brands succeed with women and others don‚Äôt? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this?
Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don‚Äôt. It outlines the key determinants that make up brands which appeal to both men and women, and the opportunities that presents.Author:¬† Jane Cunningham and Philippa Roberts
A New Solution for the Future of Advertising
Who is best equipped to meet the challenges of an unstable and uncertain world? Who better than a commando? When you‚Äôre trained as a commando you‚Äôre trained to expect the unexpected. The unexpected is what business leaders have to deal with every day, as strategic shocks ‚Äď particularly financial crises ‚Äď continue to reverberate. The Commando Way is here applied directly to the business world, drawing on Damian McKinney‚Äôs long experience of working with many of the world‚Äôs leading companies, as well as serving at a senior level in the Royal Marines.
This book provides the compelling evidence that the commando way works in business, and it gives the corporate leaders of today and tomorrow insight, guidance and the prospect of a higher performing business. Drawing lessons from the military and corporate worlds, Damian McKinney is on a mission that will convince you and transform your business.Author:¬† Damian McKinney