Navigation

No products in the cart.

Description

Description

A manual for being more creative, innovative and leading successful change in your company.
● A must-have book for managers of all levels, and team and project leaders, in large and small companies.
● Innovation and change are key advantages to develop in business today.
● Based on the author’s real-world, practical experience – provides tools, strategies and know-how.

AUTHOR

        

Bahriye Goren-Gulek

Bahriye Goren-Gulek is a brand strategy expert with 15 years of global experience, both on client side with Unilever and on agency side where she has consulted world class multinationals across the globe. As the former Executive Director Innovation and Strategy at Wallace Church & Co., an award winning branding agency in New York, she has worked with the most talented creative and brand leaders. She is a university lecturer at the graduate and undergraduate level at business schools in New York, Colorado, Singapore and Taiwan. She lives with her husband, son and their dog in Boulder, Colorado.

Related Products

Quick View

The Diagrams Book

People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 50 of the most useful diagrams, which are used by consultants, academics, MBA students and smart managers globally to aid their problem-solving and thinking. Triangle and pyramids, grids and axes, timelines, flows and concepts, circles - the 50 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.

Author: Kevin Duncan

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1907794292
  • FORMAT: 180 x 120mm
  • Bookbinding: Hardback
£9.99 Add to basket
New! Quick View

Huawei Stories: Pioneers

Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book gets to the heart of the pioneers within Huawei - the individuals who blazed a trail through unexplored and undeveloped territories, that enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary commitment, determination, and ability required for companies to establish new ground in some of the most difficult parts of the world. This unconventional form of heroism remains a central part of Huawei's culture and makes it stand out in today's business world.
Author: Tian Tao Publisher: LID Publishing ISBN: 9781911498551 FORMAT: 216x138 mm Bookbinding: Paperback w/flaps Number of pages: 288pp
£14.99 Add to basket
New! Quick View

The Ideas Book: Fifth Year Anniversary Edition

Ideas are the fuel of business -- it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas. Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations. Author:  Kevin Duncan Publisher: LID Publishing ISBN: 978-1-912555-26-0 FORMAT: 180 x 120mm Bookbinding: Hardback Number of pages: 128  
£9.99 Add to basket
New! Quick View

The JD.com Story

Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China’s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China’s most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia’s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com’s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.
 Author: Li Zhigang 
 
£24.99 Add to basket
Quick View

The Prisoner and the Penguin

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 
£12.99 Add to basket
New! Quick View

Make it All About Me

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress. Author: Rasmus Houlind & Colin Shearer ISBN: 978-1-912555-14-7 FORMAT: 234 x 156mm Bookbinding: Paperback with flaps Number of pages: 456 pp
£19.99 Add to basket
New! Quick View

The Business Bullshit Book

If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid “reaching out”, or “walk the talk”, or “shifting paradigms”, or “think outside the box”. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this The Business Bullshit Book, aptly described as “the world’s most comprehensive collection” of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your colleagues and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak.

Author: Kevin Duncan

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-910649-85-5
  • FORMAT: 180 x 120mm
  • Bookbinding: Hardback
  • Number of pages: 288
E-Book Version
£9.99 Add to basket
New! Quick View

The Green Bubble

The fact is, we are hopelessly addicted to energy. It is the thin glue that holds our civilized world together and life without it would be unthinkable.

Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office and WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubble being created in the energy sector, by governments subsidizing renewable energy investment. He argues that these investments are not sustainable, and makes a case for investment in gas and, controversially, nuclear power.

Alongside the pressure to reduce greenhouse emissions, there is a challenge to find new, renewable energy sources. Many of the current ideas, Wimmer argues, are politically driven. The book also offers an engaging and intelligent analysis of the different energy issues that the world is facing, and how politics has led us in the wrong direction.

Author: Per Wimmer

£19.99 Add to basket
New! Quick View

Disruption Denial

We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives’ brains function and how they are trained.
This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.
Author: David Guillebaud
£19.99 Add to basket
The art of shoping Quick View

The Art of Shopping

How we shop and why we buy
Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world's leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever. Author:  Siemon Scamell-Katz  
£18.99 Add to basket
Back to top