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A manual for being more creative, innovative and leading successful change in your company.

A must-have book for managers of all levels, and team and project leaders, in large and small companies.

Innovation and change are key advantages to develop in business today.

Based on the author’s real-world, practical experience – provides tools, strategies and know-how.


Publisher: LID Publishing

ISBN: 978-0-9860793-2-0

FORMAT: 203 x 203 mm

Bookbinding: paperback

Number of pages: 208


Bahriye Goren is the co-founder of Art of Branding, a global branding consultancy, as well as a lecturing professor of Marketing and International business. Based out of New York, she is an international marketing expert with over 12 years of global experience, both on client side and on agency side where she has consulted companies across industries; from consumer packaged goods, financial institutions, fashion labels, consumer electronics to pharmaceuticals.

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