● Contains 2,000-plus of the most annoying, pretentious and often useless business jargon and terms.
● Each jargon and term is deciphered with a heavy dose of humour.
● Presented in dictionary format – includes cross-referencing to other related bullshit jargons and terms.
● Part of the popular and successful Concise Advice series.
Kevin Duncan is a business advisor, marketing expert and the author of several successful business books (The Diagrams Book and The Smart Thinking Book). He previously worked in the communications and advertising sector for 25 years.
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Author: Stefan Hyttffors
- Publisher: LID Publishing
- ISBN: 978-1-910649-69-5
- FORMAT: 216 x 138mm
- Bookbinding: Paperback
- Number of pages: 356
India is the fastest-growing trillion dollar economy in the world and poised to be the sixth largest economy in the world, overtaking the UK in 2019. As such, more and more businesses world-wide are looking to do business in this market. However, India’s unique business environment, culture and traditions make it a challenging market for most foreigners.
Doing Business in Indiais designed to make anyone exploring, starting or already doing business in India better aware of the cultural and business etiquette’s necessary to succeed in this market. This concise and attractive book is a one-stop guide that aims to shed light on the intricacies and complexities of doing business in India.
It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Author: Giles Lury