Description
Deciphering the jargon and bullshit we all encounter in business today.
Contains 2,000-plus of the most annoying, pretentious and often useless business jargon and terms.
Each jargon and term is deciphered with a heavy dose of humour.
Presented in dictionary format – includes cross-referencing to other related bullshit jargons and terms.
Part of the popular and successful Concise Advice series.
BOOK DETAILS
Publisher: LID Publishing
ISBN: 978-1-910649-85-5
FORMAT: 180 x 120mm
Bookbinding: Hardback
Number of pages: 288
AUTHOR
Kevin Duncan
Kevin Duncan is a business advisor, marketing expert and the author of several successful business books (The Diagrams Book and The Smart Thinking Book). He previously worked in the communications and advertising sector for 25 years.
BOOK REVIEWS
If you’re sick of deep dives and webinars, exhausted by a world of re-baselining and Death by PowerPoint, or enraged by endless guff about goal-focused learnings and opening the kimono, KevinDuncan’s refreshingly no-nonsense guide will put a smile back on your face.
Henry Hitchings, author of The Language Wars
Latest research in neuroscience shows that words really matter, and have a chemical reaction in the brain, causing us to switch off, reject and turn away, or accept and take action. This is a guide to put you on alert to the phrases that might just be turning people away from you!
Kevin Murray, author of The Language of Leaders
Despite Mr. Duncan’s sterling efforts one can only wonder at the blame storm that arose from the omission of ‘blamestorming’. (Vb. The practice of attributing blame in advance of a known outcome).
Rob Norman, Chairman Group M North America
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