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The Ethical Business Book

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A motivational book that guides you along the path to becoming a better business – for you, your people, and the world we live in.

Stylishly presented and easy to understand and apply.

Includes the tools for you to make a personal difference to businesses and encourage them to adopt a more ethical approach.

This book is about challenging every aspect of business (and indeed life) to see where you can make the difference.

A book to improve and enhance your successes through long-term sustainable means.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-58-1

FORMAT: 180 x 120mm

Bookbinding: Hardback

Number of pages: 184pp


Sarah Duncan is a business development consultant and trainer. She has been in business for over 30 years and set up her own consultancy, Sleeping Lion, in 2005. She has watched with interest as integrity has forced its way onto the agenda, driven by more ethically conscious employees and customers. She now provides advice and workshops on ethical and responsible behaviour.


This book has a strong, topical message. Highly recommended.

Fergus Boyd, Director of IT, Red Carnation Hotels

This book is zen-like in style; Scandi-like in its uncluttered focus; and a clear guide for taking simple, effective action.

Steven Day, Co-founder, Pure Planet

We all want to be good (or better) – we just don’t know where to start. So we never quite get round to doing so. This book helps turn good intentions about ethical business into action. Brilliant.

Mark Earls, author, Copy, Copy, Copy, I’ll Have What She’s Having, Herd and Creative Superpowers

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