A new human species will soon come to co-exist with us. This new species, ‘Homo nouveau’, will be created using artificial intelligence and genetic engineering; both important tools which are in their infancy. Not only are the science and technology relatively new, but their implications in the mind of the general public are also only just beginning to enter our collective consciousness. This book expands on the research done for the author’s pervious book, What Comes After Homo Sapiens?
Written by a medical professional and independent consultant to healthcare IT companies, The Fourth Great Transformation explores the questions of what this new species will look like, how we as humans will get along with them, and the potential threats and opportunities that will come along with genetically modified humans.
Exploring the very real possibility of the creation of a new human species using AI and genetic engineering
Written by a medical and science professional/expert
By the author of What Comes After Homo Sapiens?, which received favourable reviews, including an interview with Huffington Post
Academic in research but written for a general reader
Comparable to books such as Home Deus andSapiens
Publisher: LID Publishing
Format: 216 x 136 mm
DON SIMBORG is a graduate of the Johns Hopkins School of Medicine, and former faculty member at both the Johns Hopkins and University of California San Francisco schools of medicine. He is the founder of two electronic medical records companies and is a founding member of the American College of Medical Informatics. He served on the Computer Science and Telecommunications Board of the National Academics of Science. He and his wife, Madeleine, have two children and four grandchildren and live in California.
Japan, the world's third largest economy and its largest creditor nation, has been in crisis for more than two decades. Its economy has been depressed or in recession in much of that period, its banking sector in a critical state, and its public sector burdened by recurring fiscal deficits and mounting debt. Today, the hegemonic role in global trade and financial markets has been assumed by the USA and China. Yet, this book argues that a possible future Pax Japonica - one in which Japan will overcome its paralyzing debt and once again play a leading role in global finance - can become a reality. Leading international strategist Takeo Harada provides new and astounding insight into Japan's hidden role as designated controller of large - often secret - funds kept for the purpose of rescuing humankind from ultimate disasters. For this reason, Japan's role in the global economy can never be under-estimated and remains critical to its progress.
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.
This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive.
As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.
Author: Felix Staeritz and Sven Jungmann
‘You never step in the same river twice.’ Our intensely interconnected world never stops evolving. Amid the chaos of intended and unexpected consequences we’re expected to lead a change initiative. We have to learn fast, as its already started.
This highly practical, human and humorous book shows us how to makes complex change attainable – organizational, professional or personal
– whether you have years of experience or are facing your first major challenge. It helps us think about what change is and means, how we prepare for it and what we do to make it successful. It may just be the most readable book about change yet.
This book provides a practical, three-step plan for women who want to create a life where running your own business and having a family does not exclude one another. The author – a “business mum” herself – prepares mothers for the potential obstacles they will face when starting and running a business, and provides tools and advice to help overcome them.
Moreover, through the stories of 10 successful self-employed mums, the book demonstrates it is possible to create a happy and well-balanced life. By using your strengths and resources correctly, and daring to follow your heart, there is every possibility of becoming a good mum and successful businesswoman.
Author: Christine Gouchault
This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.
Author: Erik Elgersma
Digitization is the biggest disruption for business as usual at any major corporation. Trusted mindsets and existing business models are collapsing, corporations are struggling to react to the Fourth Industrial Revolution by risking too little transformation too slowly – and your industry is up next! It’s time to wake up, act and really shape digital change. We need to take up responsibility for digitization and Europe might well be the center stage for this change.
Fightback delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools – platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world.
This book is about gin, rural British produce and the art of making splendid drinks and nibbles that you and your friends will love. Join the authors in a gastronomic tour of the British countryside, learning to combine wonderful foraged ingredients with the delicate botanicals of premium gin to bring the elegant serves of the London bar scene to your kitchen table. Published amid a global gin renaissance, Make Something Bloody Marvellous is a curious cocktail book bursting with more than 50 unique easy-to-follow recipes, framed by beautiful photography set among the bucolic surrounds of a sunlit English landscape.
Author: Dan Thwaites & Faye Thwaites
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book gets to the heart of the pioneers within Huawei - the individuals who blazed a trail through unexplored and undeveloped territories, that enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary commitment, determination, and ability required for companies to establish new ground in some of the most difficult parts of the world. This unconventional form of heroism remains a central part of Huawei's culture and makes it stand out in today's business world.
Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational today is based on the company's research & development prowess. Of its 175,000 employees around the world, 75,000 are engaged in R&D. This book provides extraordinary insight into Huawei's research, development, and innovation. It contains the stories of the individuals who made the breakthroughs that enabled Huawei to ultimately become a world-class technology company. Their personal stories tell us about the extraordinary perseverance, focus, and thinking required for companies to take innovation to the highest level. One of the cornerstones of Huawei's global success is its embrace of innovation - this book provides an original perspective on that.
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