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The Launch Book

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A practical guide to successfully launching ideas, careers or businesses.

Written by a leading and influential (over 500k LinkedIn followers) career and business coach.

Contains a unique combination of behavioural economics, psychology, and self-leadership.

Benefit from immediately applicable exercises and techniques.

Attractively designed – another book in the highly successful Concise Advice Series.


Publisher: LID Publishing


FORMAT: 180 x 120mm

Bookbinding: Hardback

Number of pages: 128 pp


Sanyin Siang is the Executive Director of the Coach K Center on Leadership & Ethics (COLE), a laboratory for leadership, at Duke University’s Fuqua School of Business.


In The Launch Book, Sanyin Siang presents a rich collection of instantly usable advice for readers intent on reaching their full potential. By masterfully curating her own experience with wisdom from an impressive assemblage of industry leaders, Sanyin gives us a wonderfully practical field guide for success.

Keith Reinhard, Chairman Emeritus, DDB Worldwide and Member, Advertising Hall of Fame

Too often we don’t reveal our true self for fear we are not ‘good enough’, but for me, The Launch Book helps us to unlock our inner-genius and empowers us to remove the mask so that we can launch bravely and successfully.

Jesse J. Tyson, President & CEO, National Black MBA Association and former Head, Global Aviation, ExxonMobil

Sanyin’s book is brilliant in its inspiration, instruction, and brevity. It is certain to build confidence and increase the odds of success for any person or organization attempting a change process.

David Kohler, President and CEO, Kohler Co

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