Loading the content...
Navigation
Account
Search
Cart 0 items for £0.00
LID Publishing

The Launch Book

‹Return to Previous Page
Bug Fix

Product Information

Categories: ,

£9.99

Whether we are exploring a new idea, new career, or new endeavour, we encounter self-doubt, fear of failure and risks. Drawing on behavioural economics, psychology, and self-leadership principles, these strategies/exercises will give you a jumpstart and position you for success immediately after launch. This book draws on Sanyin’s experience in behavioural science and economics, interviews on innovation, and in mentoring entrepreneurs. It also draws on ideas such as turning failures into brilliant mistakes, and many more. Short, sharp, snappy and impactful. This book makes any launch achievable.

Author: Sanyin Siang

 

Get the ebook:

APPLE   KINDLE    KOBO

 

Get the physical book:

Description

Description

A practical guide to successfully launching ideas, careers or businesses.

Written by a leading and influential (over 500k LinkedIn followers) career and business coach.

Contains a unique combination of behavioural economics, psychology, and self-leadership.

Benefit from immediately applicable exercises and techniques.

Attractively designed – another book in the highly successful Concise Advice Series.

BOOK DETAILS

Publisher: LID Publishing

ISBN:978-1-910649-98-5

FORMAT: 180 x 120mm

Bookbinding: Hardback

Number of pages: 128 pp

AUTHOR

Sanyin Siang is the Executive Director of the Coach K Center on Leadership & Ethics (COLE), a laboratory for leadership, at Duke University’s Fuqua School of Business.

REVIEWS

In The Launch Book, Sanyin Siang presents a rich collection of instantly usable advice for readers intent on reaching their full potential. By masterfully curating her own experience with wisdom from an impressive assemblage of industry leaders, Sanyin gives us a wonderfully practical field guide for success.

Keith Reinhard, Chairman Emeritus, DDB Worldwide and Member, Advertising Hall of Fame

Too often we don’t reveal our true self for fear we are not ‘good enough’, but for me, The Launch Book helps us to unlock our inner-genius and empowers us to remove the mask so that we can launch bravely and successfully.

Jesse J. Tyson, President & CEO, National Black MBA Association and former Head, Global Aviation, ExxonMobil

Sanyin’s book is brilliant in its inspiration, instruction, and brevity. It is certain to build confidence and increase the odds of success for any person or organization attempting a change process.

David Kohler, President and CEO, Kohler Co

More Info

Additional information

Physical

Physical Copy
Digital

E-book

Related Products

Quick View

Pushing the boundaries

This is the autobiography of one of the most influential management consultants of recent times. Herbert Henzler grew up in the German village of Neckarhausen during the Second World War. Starting his career as a sales apprentice with Shell, he went on to study at the universities of Saarland, Ludwig-Maximillian and California, Berkeley, where he received his PhD in economics. In 1970, Henzler accepted an offer to join McKinsey & Company, a rapidly growing firm that would eventually become the world’s leading consultancy group. Working in its German office, Henzler quickly rose to Partner in 1975 and then Director in 1978. His spectacular rise continued when, in 1985, Henzler became head of McKinsey’s German office and one of the most powerful management consultants in the world. Honest and at times direct, this book provides a rare insight into the world of management consultancy and how one man made it to the top by constantly pushing the boundaries.
Author: Herbert Henzler
 
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

Dedication

,
In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world’s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. Whilst research and development and the technology that results from it are core drivers of Huawei’s success, the company’s amazing growth is also determined by its human resource strategy. This is based on a “customer-first” attitude, the belief that obtaining opportunities is through hard work and, above all, “a dedication to do the best in anything we do”. How Huawei promotes this dedication amongst its workforce is the subject of this important book. Through original incentive systems, employee ownership and the mentality to act like a boss, Huawei has managed to create a culture of dedication that has become the bedrock of its growth today.
Author: Huang Weiwei
 

Get the ebook:

 

Get the physical book:

£29.99 Add to basket
Quick View

The Reputation Book

We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals. This book is for anyone who wants to systematically build their reputation and increase their referral sales whilst delivering a consistent and continually improving customer experience. Put together in a simple, clear, no nonsense way, with step by step instructions on what to do along the journey. The information is based on over 10 years coaching, advisory and training experience in the area of feedback, customer experience and referrals, and all the advice is underpinned by real life experience and examples ...and continued doses of common sense!

Author: Guy Arnold & Russell Wood
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket
Quick View

The Strategic’s Analysis Cycle: Handbook

,
This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy. Author: Erik Elgersma 
 

Get the ebook:

 

Get the physical book:

£24.99 Add to basket
Quick View

The Cult of Service Excellence

,
In a quest to maintain market position and improve profits in today’s fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way!
This book explains how the environment and culture created in some of the world’s greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the “anatomy” of such companies that we, too, can embark upon a journey of customer excellence within our companies.
Author: Oke Eleazu
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

The Crisis Book

,

It seems every day we encounter a "crisis" or difficult issue of some sort that affects our work. Such difficulties can come from within work (eg, a difficult client or boss, missing a target or deadline, rejection of a proposal or plan, feeling undervalued) or outside of it (eg, personal issues such as family, relationships, debt, alcohol). All have the potential to trigger stress, anxiety...and lead to crisis mode. This practical book offers strategies and guidance to coping with and surviving a range of crisis moments and issues that affect our ability to perform at work. Written by expert coaches, the book helps anyone to develop a series of competencies in order to help us manage crisis points and improve our personal resilience.

Author: Rick Hughes, Andrew Kinder, Cary Cooper
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket
Quick View

Ma Huateng and Tencent

,

China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Ma Huateng (Pony Ma) is one such entrepreneur. In 1998, he co-founded Tencent Inc, starting with the company's QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has moved into web portals, social networks, multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. This book examines the rise of Ma and Tencent, known for their truly innovative thinking and approach to technology and business.

Author: Leng Hu
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket

Copyright © 2019 LID BUSINESS MEDIA. All rights reserved. Data and Privacy Protection.
               

Back to top