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The Reputation Book

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How to increase your company’s chances of success in the future.

A highly original and significant perspective on why some companies are more successful than most.

The approach is based on the authors’deep work with some of the world’s leading companies.

A contrarian approach that goes against the grain of much of today’s current management thinking.

An important management book for all business executives, especially in today’s intensely competitive and changing business environment.


Publisher: LID Publishing


FORMAT: 180x120mm

Bookbinding: Hardback

Number of pages: 128 pp


Guy is the published author of Great or Poor, and Sales through Service. He works with Business Advice Organisations, offering simple and hugely powerful guidance as well as referrals and reputation sales.





Russell is a professional trainer and business advisor for SME, national, FTSE 100 and private companies working in B2C and B2B environments.


This book is refreshingly jargon free, and it has given me a new approach as to how to build on reputation and gain referral-based business.

Rolf Nielsen, Director, Nielsen Business Services

If you adopt only 10% of this book’s message, you will increase your shareholder value by 100%.

Robert Warner, Portfolio FD, The FD Centre

If you want to build business through reputation and referrals, look no further: this book sets out the clear principles that you need to comply with, and gives you the tools you need to apply them to your organisation.

Colin Mills, Founder and Chairman, The FD Centre

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