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The Wrong Manager

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Overcoming the mistakes and bad decisions that every manager is prone to making. 

 There is often a thin line between success and failure – this book uncovers the reasons behind the mistakes made by most managers.

The book shows how mistakes and bad decisions can be dealt with – including, overcoming cognitive biases.

Based on the author’s study of management mistakes and poor decision-making, and his years as an educator and practitioner.

Practical and revealing – this is the kind of book that virtually every manager, of any level, will find valuable and motiviating.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911687-36-8

Bookbinding: Paperback

Format: 216 x 138mm


Marce Fernández is a management consultant and MBA educator. Prior to that, he was a senior executive in banking for 15 years. He is based in Spain.  



I enjoyed reading through the huge catalogue of management mistakes that Marce Fernández has documented in order to set the stage for a clever proposal on how to make good decisions in situations that demand the best from us as executives in charge. I especially like the framework that invites us to apply knowledge, reflection and collaboration to the decision-making process. If business schools taught these types of concepts, we would see good decisions more often.

Bernardo García, Chief Financial & Administrative Officer, Alestra, Monterrey, Mexico


In the midst of our hypersonic world where machine-based intelligence increases the speed of all business transactions, errors made by human managers risk having even greater consequences than before. Competitors use AI to analyse your every move and will pounce in an instant. It’s all the more reason to read The Wrong Manager. And watch out – failing to capture its learnings could be your big management mistake!

Eric Stevenson, Vice President, Softbank Robotics, Paris, France


I used to believe that the best decisions are simply the ones you make, because not making a decision means you will be left behind. The Wrong Manager takes this philosophy to a whole new level, showing how to ensure the decisions you make are, in fact, the right decisions. Essential reading in today’s complex world.

Freddy Sharpe, Director, Climate Friendly Group, Sydney, Australia

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Ebook, Paperback

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