Do you want to avoid the mistakes that cause so many Al initiatives to fail?

Are you tired of endless pilots that never scale or deliver real value?

Then this book is for you.

This is a practical guide to turning Al ambition into real impact.

No hype. No theory for theory’s sake.

You’ll learn how to personalize your data and Al transformation, select the right use cases, measure economic impact, fund and scale Al intitatives, structure your organization (incuding Al Centres of Excellence), and address ethics and responsibility.

This book helps you walk the talk – not just talk the walk.

Updated for the era of generative Al, this edition builds on a globally recognized first version published in English, Spanish, Turkish and Chinese.