In an era of global pandemics, climate change and conflict, the world’s 195 national governments struggle to address existential threats beyond their reach. As global citizens, our only democratic expression is in how we spend our money. Consumers will buy the change they seek by choosing brands that represent the future they envision. We’re entering a new paradigm where consumers are defined less by ownership and more by actions. This book asserts that brands can respond by finding alternative growth paths. Earth cannot sustain conventional economics. This is a call to action for brands and consumers to rethink how we think, design, produce and consume. It’s a call for collective and individual brilliance, an appeal to redesign our future. While we may not find solutions for sustainable living in our lifetime, our everyday choices can provide pathways for future generations.