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The Smart Marketing Book
In today’s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals.
The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Author: Dan White
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100 Million Hair Ties and a Vodka Tonic
“Why didn’t I think of that genius idea?” This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede’s company has sold over 100 million hair ties around the world and turns over $15 million.
As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter – the ups and downs, funny and serious moments, of an entrepreneur’s journey that will inspire others and reveal what it takes to succeed.
Author: Sophie Trelles-Tvede
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Weather Or Not?
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Marketing and Communication
The impact of the weather is often taken for granted and sometimes completely ignored. Weather in all forms is a maker and breaker of both business and personal fortunes, especially when it reaches extremes. The weather we experience crucially dictates almost every aspect of our lives. It directs what we do and when we do it, from what we eat and drink, to the clothes we wear, and it even governs our health and behaviour.
In this entertaining and informative book, global expert meteorologist and weather authority, Jim N R Dale, shares his experiences and advises how you and your business could truly become weather savvy. Weather impact is an all-consuming phenomenon, and, with the rise of climate change, there is no better time to tune into one of the most important aspects of our lives. Certainly, a book for a rainy day!
Author: Jim N R Dale
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Entrepreneurial Happiness
Economics and Finance, Entrepreneurship and Business Biographies, Management and Leadership, Wellbeing and Personal Development
| Business owners used to strive for money and power, but what use are these if they arrive at a retirement without their health or happiness to enjoy these luxuries? Business owners assume they must put their businesses first and offer the ultimate sacrifice – their free time, leisure and fun. Charlie Reading has combined his own experience as a business owner with his research from business books, workshops and courses led by other successful entrepreneurs to create the system he calls ‘entrepreneurial happiness’. This book provides a culmination of business ideas for all leading entrepreneurs to make their business more profitable and achieve a healthy work life balance. The system to create entrepreneurial happiness is there in front of you and you cannot afford to wait. The secrets of the 21st century entrepreneur are greater than you can imagine, and just a read away. |
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The Rise of Bacardi
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Management and Leadership, Marketing and Communication, Wellbeing and Personal Development
In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum.
The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
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The Art of a Successful Life
The German poet Theodor Fontane once said: "A good aphorism contains the wisdom of an entire book in one sentence." The Art of a Successful Life goes a step further, collating a myriad of quotes which all offer insights to inspire you to think about yourself, your life and your goals, and give you the confidence and strength to cope with difficult situations.
In this book, you will find quotes from a range of thinkers, from the physicist Stephen Hawking to the artist Michelangelo, and from entrepreneurs such as Henry Ford, Steve Jobs and Warren Buffett to Confucius, Cicero, Schopenhauer and Goethe. In bringing them together, the author provides an original and practical guide to everyday life. This, alongside the 20-week success program featured at the end of each chapter, will provide you with the inspiration and strength to cope successfully with a variety of situations in all areas of your life.
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The Founder’s Notes
Ji Qi is one of contemporary China’s most successful and imaginative entrepreneurs, who has taken three companies to the 10 billion dollar level in a little over a decade, which is unprecedented in the entreprenuerialworld. Rather than knowing how to generate wealth and to lead a company,Ji Qi believes the metaphysical is more important: “Knowledge affects action, the metaphysical determines the physical.”
This unique book represents the inner journey taken by the author as an entrepreneur – his thoughts and reflections on the meaning of life, work and success. As well as offering a unique perspective on succeeding in the Chinese market, this book provides original insights on Chinese philosophy and weaving that into management and being an entrepreneur in today’s world.
Author: Ji Qi
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The Entrepreneurial Myth
The Entrepreneurial Myth is a timely challenge to redesign entrepreneurship for the health and wealth of all. Entrepreneurs are deified as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneur's mental health, skews public policy, amplifies business failure rates and undermines global economies.
Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth of its power and recalibrate business success. Seize this vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for the health and wealth of all.
Author: Louise Nicolson
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The Entrepreneur’s Book
It is a given that if you want success as an entrepreneur you need passion, creativity, spontaneity and bags of energy. Sure, you need to know how to run a business, but it is identifying and answering for yourself the crucial why questions that will lead to successful entrepreneurship. The Entrepreneur’s Book explains what these ‘why’ questions are and why they are so important
Author: Neil Francis
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Customer Centricity
In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world’s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 180,000 employees worldwide and achieved record profits in 2014 of $7.3 billion.
This book provides a deep and clear understanding of Huawei’s management philosophy and strategy. Central to this is the company’s orientation towards customers – that customer satisfaction is the base criterion for measuring Huawei’s work. The author also examines Huawei’s strategy for long-term growth, and especially the principles related to organizational design and operations, the constant improvement of end-to-end procedures, and the management of change. In short, the book reveals how to manage and grow a world-class high-tech company.
Author: WeiWei Huang
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Natuzzi: The Italian Harmony Maker
The book is about the history of Natuzzi, Italy's largest furniture house. Founded back in 1959 by Pasquale Natuzzi - current Chairman and Chief Executive Officer - in a small village in the South of Italy, Natuzzi is today among the largest players in its sector, with seven manufacturing plants, twelve commercial offices and more than 1200 points of sale worldwide. This book tracks the history of the company, using stories and anecdotes collected through interviews and reading the house organ magazine and the press releases since 1990. The beauty of the company's history lies in putting its social ethical mission at its heart since the beginning while still adopting industrial techniques.
Author: Luca CondostaGet the ebook:
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The Haier Model
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world’s leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat?
This book examines Haier’s organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier’s current CEO) joined the company, and which became the essence of Haier’s sustained competitive advantage. In particular, it looks at the ͞RDHY Win-Win Model of Employee-Customer Integration͟, the latest management practice in Haier, which has had a profound effect on the company’s performance, and which has captured the attention of academics and managers around the world.
Author: Cao YangfengGet the ebook:
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