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Huawei Stories: Spirit
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,o00 employees all around the world is nothing short of extraordinary.
This book explores the spirit of Huawei. Through a series of personal stories told by Huawei employees, we gain a unique perspective on the extraordinary dedication and perseverance of the individuals that form the culture and spirit of the company, and which is the very foundation of Huawei's immense success as one of today's leading technology companies. As Ren Zhengfei remarked, "Huawei will move the world forward and set new standards", and the company's spirit is very much the driving force behind that.
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Huawei Stories: Adventurers
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,o00 employees all around the world is nothing short of extraordinary.
This book provides a unique look into Huawei's consumer electronic business (ranging from mobile phones to laptops, tablets, cameras and other smart devices) - in particular, the individuals ('adventurers') whose excellence and invention enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary vision, dedication and perseverance required for companies to succeed in the highly competitive and uncertain world of consumer electronics. In all of this, the company's mission is to make Huawei the first choice and most trusted smart device brand in the world.
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The New Ism: Social Entrepreneurship
There’s a lot going wrong in the world: climate change, war, inequality, divisive politics. It can be hard to see a way out of the issues we face. But social entrepreneurs across the world are addressing these big problems in innovative ways: The New Ism seeks to build their innovations into the fabric of modern society, creating a new, more sustainable and inclusive global system.
Social Entrepreneurship, the first book of a series on how society can learn from social innovators, authors Mel Young and Alexandra Matthews demystify what it means to be a social entrepreneur and explore how their work could help us all to create a sustainable, inclusive world where humans live within the means of the planet and all life can thrive. Through their podcast interviewing social innovators and disruptors, and Mel’s experience as a leading social entrepreneur himself, they have a unique vantage point on what could be the key to a brighter future.
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Fightback NOW
This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive.
As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.
Author: Felix Staeritz and Sven Jungmann
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InCitations
Entrepreneurship and Business Biographies, Management and Leadership, Marketing and Communication, Wellbeing and Personal Development
InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying – or just pondering on – them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich your writing and thinking.
From the arts to sciences, advertising to psychology, this book encompasses it all. You will encounter writers, lyricists, firebrands, psychoanalysts and complexity theorists, The New Yorker cartoons, Spartan mothers and tractor boys, as well as learn the difference between jumbo jets and mayonnaise, and the significance of the number 45.
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The Smart Marketing Book
In today’s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals.
The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Author: Dan White
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100 Million Hair Ties and a Vodka Tonic
“Why didn’t I think of that genius idea?” This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede’s company has sold over 100 million hair ties around the world and turns over $15 million.
As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter – the ups and downs, funny and serious moments, of an entrepreneur’s journey that will inspire others and reveal what it takes to succeed.
Author: Sophie Trelles-Tvede
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Weather Or Not?
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Marketing and Communication
The impact of the weather is often taken for granted and sometimes completely ignored. Weather in all forms is a maker and breaker of both business and personal fortunes, especially when it reaches extremes. The weather we experience crucially dictates almost every aspect of our lives. It directs what we do and when we do it, from what we eat and drink, to the clothes we wear, and it even governs our health and behaviour.
In this entertaining and informative book, global expert meteorologist and weather authority, Jim N R Dale, shares his experiences and advises how you and your business could truly become weather savvy. Weather impact is an all-consuming phenomenon, and, with the rise of climate change, there is no better time to tune into one of the most important aspects of our lives. Certainly, a book for a rainy day!
Author: Jim N R Dale
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Entrepreneurial Happiness
Economics and Finance, Entrepreneurship and Business Biographies, Management and Leadership, Wellbeing and Personal Development
| Business owners used to strive for money and power, but what use are these if they arrive at a retirement without their health or happiness to enjoy these luxuries? Business owners assume they must put their businesses first and offer the ultimate sacrifice – their free time, leisure and fun. Charlie Reading has combined his own experience as a business owner with his research from business books, workshops and courses led by other successful entrepreneurs to create the system he calls ‘entrepreneurial happiness’. This book provides a culmination of business ideas for all leading entrepreneurs to make their business more profitable and achieve a healthy work life balance. The system to create entrepreneurial happiness is there in front of you and you cannot afford to wait. The secrets of the 21st century entrepreneur are greater than you can imagine, and just a read away. |
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The Rise of Bacardi
Current Affairs, Economics and Finance, Entrepreneurship and Business Biographies, Management and Leadership, Marketing and Communication, Wellbeing and Personal Development
In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum.
The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
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The Art of a Successful Life
The German poet Theodor Fontane once said: "A good aphorism contains the wisdom of an entire book in one sentence." The Art of a Successful Life goes a step further, collating a myriad of quotes which all offer insights to inspire you to think about yourself, your life and your goals, and give you the confidence and strength to cope with difficult situations.
In this book, you will find quotes from a range of thinkers, from the physicist Stephen Hawking to the artist Michelangelo, and from entrepreneurs such as Henry Ford, Steve Jobs and Warren Buffett to Confucius, Cicero, Schopenhauer and Goethe. In bringing them together, the author provides an original and practical guide to everyday life. This, alongside the 20-week success program featured at the end of each chapter, will provide you with the inspiration and strength to cope successfully with a variety of situations in all areas of your life.
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The Founder’s Notes
Ji Qi is one of contemporary China’s most successful and imaginative entrepreneurs, who has taken three companies to the 10 billion dollar level in a little over a decade, which is unprecedented in the entreprenuerialworld. Rather than knowing how to generate wealth and to lead a company,Ji Qi believes the metaphysical is more important: “Knowledge affects action, the metaphysical determines the physical.”
This unique book represents the inner journey taken by the author as an entrepreneur – his thoughts and reflections on the meaning of life, work and success. As well as offering a unique perspective on succeeding in the Chinese market, this book provides original insights on Chinese philosophy and weaving that into management and being an entrepreneur in today’s world.
Author: Ji Qi
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