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Book Launch

Wake Up and Smell the Coffee Dublin Book event

Last week LID Publishing held a Dublin book event for Wake Up and Smell the Coffee by Simon Mac Rory. The panel was chaired by Vincent Wall, Business Editor for Newstalk 106, and they discussed the need for change in modern teams and team management.

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Santa Fe Relocation sponsors A Great Move by Katia Vlachos

Katia Vlachos’ book A Great Move has been sponsored by Santa Fe Relocation. Santa Fe Relocation is a relocation services company based in London. They provide moving, destination services, immigration and assignment management services.

In this interview, Neil Bothams, CEO Europe & APAC, Santa Fe Relocation, talks about what drove this partnership. In particular, Neil mentions the ways in which the framework and philosophy of A Great Move fit with Santa Fe’s audience and values. Also, he talks about how the partnership can support and benefit relocating expats around the world.

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Not Doing London book launch with Steven D’Souza

Last night LID Publishing celebrated the London launch of Steven D’Souza and Diana Renner’s new book Not Doing.

Despite the snow, guests packed out the room at WeWork Devonshire Square for Steven D’Souza and his panellists Roz Savage MBE, Mark Walsh and Gerald West.

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Inside The Middle Kingdom Beijing Launch!

Jonathan Geldart, Executive Director of ‘Grant Thornton International‘ will be launching his new book, Inside The Middle Kingdom at the Dehuitang Teahouse in Beijing this Wednesday. The book offers a spectrum of stories of people in modern China. This is Jon’s third book about China published in the UK.


Over the past 7 years, Jon has been working and living in China. He has key insights on brands and culture and contributes greatly to bringing business partnerships and communications between China and the UK. The launch ties in perfectly with the ‘Beijing International Book Fair’ and will consist of  VIP speeches, a Q&A with Jon, an exclusive book signing, photos and networking.


Rene’ Carayol, leading executive coach kicked off the launch of his new book, Spike in sunny South Africa with Barclays Africa last week.  He talked to them about collaboration being the new leadership that will take them from ‘Good to Great’.

René shares the magic and simplicity of the SPIKE philosophy in this book.  He emphasises that in the world of SPIKE, there are no losers anymore – everyone has something they are great at!  Read More


Last night we celebrated the launch of How to Buy a Gorilla by David Meikle with his friends, clients and old colleagues from the advertising world.

The event took place at the iconic Music Bank Studios where the famous Cadbury’s Gorilla advert was filmed. The staff at the studios were incredibly helpful and went the extra mile to set the scene for the night with the real life drums used in the advert.

The iconic Cadbury’s Gorilla Advert


Mark Earls, Independent Marketing and Advertising professional at Herd Consultancy aka ‘The Herd Meister’ kicked off the official launch by saying a few words about David.

He said: “David is deeply passionate about doing things better and he has done something about it. Most of us continue to moan but David has written down how we can behave differently.” Read More


At the recent ninth “Competitive and Market Intelligence International Conference” in Amsterdam, a launch event was held for Erik Elgersma and his new book, The Strategic Analysis Cycle: Handbook.

AartJan van Triest, Erik Elgersma and Bas van den Berg

Erik is the Director of Strategic Analysis at FrieslandCampina, one of the world’s largest dairy companies. This is Erik’s first book, based on his 17 years of experience as a senior practitioner in strategic analysis. The book has a second volume – The Strategic Analysis Cycle: Toolbook – that is due out this summer.

The event was attended by professionals in competitive and market intelligence from all over the world, together with Erik’s colleagues from FrieslandCampina. AartJan van Triest (Chief Marketing Officer of Friesland Campina) set the scene by speaking about the importance of strategic analysis and competitive intelligence to keep ahead of a company’s competitors. Erik hoped, in this data-driven world, that his book would provide a practical guide not just to collecting, analyzing and managing data, but also to communicating data and insights to decision-makers, to ensure that insights are not only being unearthed but also being acted upon. Erik then presented the first copy of the book to Bas van den Berg, Chief Operating Officer (Cheese, Butter & Milk Powder) and member of the Executive Board of FrieslandCampina. The evening ended with Erik spending close to two hours signing his book and receiving the warm wishes of his fellow professionals and colleagues.





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