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How brands exist in the brain by Dan White

By Guest Contributor Dan White Brands are essentially memories: collections of connections in the brain, built up and constantly evolving over time as people have more experiences connected with the brand. The brand will be different from one individual to the next, depending on the set of experiences they have…

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GILES LURY TO SPEAK AT WESTMINSTER MBA’S SHADOW BOARD DAY

Giles Lury, author of How Coca-Cola Took Over the World will be speaking at Westminster MBA’s unique board-focused experience this Saturday. Westminster Business School has launched a new generation MBA, designed exclusively for aspiring board directors and anyone looking to work with, for and on boards. A substantive part of the…

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