Rasmus Houlind and Colin Shearer, authors of Make It All About Me share their expert marketing tip on omnichannel marketing and why it is vital for all industries.
In the business world today, we are seeing companies moving on from initial hype and enthusiasm for new technology and communication channels to a place where they can start to apply these powerful technologies and communication channels with a razor-sharp focus on winning more customers and keeping them profitable.
To put it briefly, we are seeing more and more companies moving from a sales-oriented multichannel focus to an omnichannel focus where customer profitability and customer loyalty are at the heart of all major decisions. Rasmus Houlind and Colin Shearer explain in their book Make It All About Me.
Make It All About Me: Leveraging Omnichannel and AI for Marketing Success by Rasmus Houlind and Colin Shearer is the marketer’s practical guide to the omnichannel transformation and publishes tomorrow in the UK.