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Colin Shearer

Leveraging Omnichannel and AI for Marketing Success

In the business world today, we are seeing companies moving on from initial hype and enthusiasm for new technology and communication channels to a place where they can start to apply these powerful technologies and communication channels with a razor-sharp focus on winning more customers and keeping them profitable.

To put it briefly, we are seeing more and more companies moving from a sales-oriented multichannel focus to an omnichannel focus where customer profitability and customer loyalty are at the heart of all major decisions. Rasmus Houlind and Colin Shearer explain in their book Make It All About Me.

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